{"id":3421,"date":"2012-12-06T14:24:51","date_gmt":"2012-12-06T13:24:51","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kontrola-sniadaniowa-w-wild-bean-cafe\/"},"modified":"2012-12-06T14:24:51","modified_gmt":"2012-12-06T13:24:51","slug":"kontrola-sniadaniowa-w-wild-bean-cafe","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kontrola-sniadaniowa-w-wild-bean-cafe.html","title":{"rendered":"Kontrola \u015bniadaniowa w Wild Bean Cafe"},"content":{"rendered":"<p>Kampania obejmuje emisj\u0119 30 sekundowych spot&oacute;w w og&oacute;lnopolskich stacjach radiowych m.in. RMF, Radio Zet i Tr&oacute;jce.<\/p>\n<p>Dzia\u0142ania online prowadzone s\u0105 w wybranych portalach internetowych (Onet.pl, Gazeta.pl), sieciach reklamowych, w ramach serwisu spo\u0142eczno\u015bciowego Facebook oraz na urz\u0105dzeniach mobilnych. Kampani\u0119 wspiera tak\u017ce reklama w wyszukiwarce i sieci Google Display Network.<\/p>\n<p>Komunikaty zach\u0119caj\u0105ce do skorzystania z oferty promocyjnej widoczne s\u0105 r&oacute;wnie\u017c na no\u015bnikach outdoorowych zlokalizowanych w pobli\u017cu stacji BP z Wild Bean Cafe oraz przy g\u0142&oacute;wnych trasach komunikacyjnych na terenie ca\u0142ego kraju.<\/p>\n<p>W ramach promocji, osoby, kt&oacute;re zakupi\u0105 dowolny zestaw dost\u0119pny w ofercie \u015bniadaniowej otrzymaj\u0105 specjalny rabat &#8211; 15 groszy na ka\u017cdym zatankowanym litrze paliwa BP Ultimate lub odpowiednio &#8211; 10 groszy w przypadku paliw regularnych i LPG.<\/p>\n<p>Koncept kreatywny kampanii i kreacje wykorzystywane w dzia\u0142aniach reklamowych opracowa\u0142a agencja Ogilvy Poland oraz Ogilvy Interactive. Za doradztwo strategiczne, planowanie i zakup medi&oacute;w odpowiada dom mediowy Mindshare Polska.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Kontrola \u015bniadaniowa&#8221; trwa kampania wspieraj\u0105ca kolejn\u0105 ods\u0142on\u0119 promocyjnej oferty \u015bniadaniowej w kawiarniach Wild Bean Cafe zlokalizowanych na stacjach BP.","protected":false},"author":1,"featured_media":3422,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[85,299,744],"class_list":{"0":"post-3421","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare","9":"tag-ogilvy","10":"tag-ogilvy-interactive","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3421"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3422"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}