{"id":34170,"date":"2009-08-31T14:06:49","date_gmt":"2009-08-31T12:06:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bbdo-dla-pepsi\/"},"modified":"2009-08-31T14:06:49","modified_gmt":"2009-08-31T12:06:49","slug":"bbdo-dla-pepsi","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/bbdo-dla-pepsi.html","title":{"rendered":"BBDO dla Pepsi"},"content":{"rendered":"

Marketer od lat wspieraj\u0105cy m\u0142ode talenty na festiwalu Pepsi Vena wprowadzaj\u0105c w tym roku now\u0105 propozycj\u0119 marki – „I Can” – oddaje w\u0142adz\u0119 w r\u0119ce konsumentów. Ca\u0142a kampania zosta\u0142a zorganizowana wokó\u0142 platformy internetowej, gdzie internauci maj\u0105 wp\u0142yw na kszta\u0142towanie polskiej sceny muzycznej. Pepsi prezentuje finalistów festiwalu Pepsi Vena, umo\u017cliwia poznanie m\u0142odych wykonawców oraz ich muzyki, internauci zdecyduj\u0105 o tym kto otrzyma nagrod\u0119 publiczno\u015bci (komu Pepsi wyprodukuje wideoklip).<\/p>\n

Dodatkowo doceniaj\u0105c zaanga\u017cowanie konsumentów Pepsi codziennie rozlosowuje w\u015bród g\u0142osuj\u0105cych iPhone’y 3G.<\/p>\n

Kampania obejmuje 15-sekundowy spot, serwis internetowy www.ican.pepsi.pl<\/a> oraz aktywno\u015bci w internecie.<\/p>\n

Ca\u0142o\u015b\u0107 kampanii, po wygranym przetargu na cz\u0119\u015b\u0107 internetow\u0105, zosta\u0142a przygotowana i zrealizowana przez agencj\u0119 BBDO Warszawa. Obs\u0142ug\u0105 promocji zajmuje si\u0119 agencja EL2 mobile, za zakup mediów odpowiada Media Directioon OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kolejna ods\u0142ona zintegrowanej kampanii marki Pepsi autorstwa BBDO Warszawa.","protected":false},"author":1,"featured_media":34171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[690,1763,378],"class_list":{"0":"post-34170","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bbdo","9":"tag-media-direction","10":"tag-pepsi","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=34170"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/34171"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=34170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=34170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=34170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}