{"id":34120,"date":"2009-09-01T14:34:43","date_gmt":"2009-09-01T12:34:43","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ikea-zacheca-do-zycia-po-swojemu\/"},"modified":"2009-09-01T14:34:43","modified_gmt":"2009-09-01T12:34:43","slug":"ikea-zacheca-do-zycia-po-swojemu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ikea-zacheca-do-zycia-po-swojemu.html","title":{"rendered":"IKEA zach\u0119ca do \u017cycia po swojemu"},"content":{"rendered":"<p>IKEA zn&oacute;w zach\u0119ca do refleksji, do \u017cycia w zgodzie ze sob\u0105, pozytywnego my\u015blenia, a telewidzom daje mo\u017cliwo\u015b\u0107 wyboru filmu reklamowego, kt&oacute;ry chc\u0105 zobaczy\u0107.<\/p>\n<p>Dotychczas w kampanii ukaza\u0142y si\u0119 dwa filmy &#8211; z Kleopatr\u0105 i jej te\u015bciow\u0105 oraz Kr&oacute;lem Arturem i jego matk\u0105.<\/p>\n<p>W pierwszej cz\u0119\u015bci trzeciej ods\u0142ony kampanii telewidzowie zobacz\u0105 jeden film reklamowy. Od 7 wrze\u015bnia natomiast w internecie na stronie <a href=\"http:\/\/www.tytuurzadzisz.pl\" target=\"_blank\" rel=\"noopener\">www.tytuurzadzisz.pl<\/a> b\u0119d\u0105 mogli obejrze\u0107 r&oacute;\u017cne rozwini\u0119cia tej reklamy. Telewidzowie mog\u0105 g\u0142osowa\u0107 i wybra\u0107 film, kt&oacute;ry zostanie pokazany w drugim etapie kampanii.<\/p>\n<p>IKEA zach\u0119ca te\u017c internaut&oacute;w do dodatkowej zabawy, w czasie kt&oacute;rej mog\u0105 stworzy\u0107 w\u0142asn\u0105 wersj\u0119 spotu.<\/p>\n<p>Dzia\u0142ania reklamowe skierowane s\u0105 g\u0142&oacute;wnie do kobiet w wieku 20-49 lat, kt&oacute;re podejmuj\u0105 decyzje zwi\u0105zane z urz\u0105dzaniem domu.<\/p>\n<p>Za kreacj\u0119 kampanii odpowiedzialna jest agencja PZL, a za planowanie medi&oacute;w Mediaedge:cia.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kolejna ods\u0142ona kampanii wizerunkowej IKEA &#8222;Ty tu urz\u0105dzisz&#8221;.","protected":false},"author":1,"featured_media":34121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[171,1424,746],"class_list":{"0":"post-34120","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ikea","9":"tag-mediaedgecia","10":"tag-pzl","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=34120"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34120\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/34121"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=34120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=34120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=34120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}