{"id":34026,"date":"2009-09-03T10:44:28","date_gmt":"2009-09-03T08:44:28","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jaka-jest-recepta-na-skuteczny-komunikat-reklamowy\/"},"modified":"2009-09-03T10:44:28","modified_gmt":"2009-09-03T08:44:28","slug":"jaka-jest-recepta-na-skuteczny-komunikat-reklamowy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/jaka-jest-recepta-na-skuteczny-komunikat-reklamowy.html","title":{"rendered":"Jaka jest recepta na skuteczny komunikat reklamowy?"},"content":{"rendered":"<p>Takie s\u0105 wyniki bada\u0144 prowadzonych przez dr Alicj\u0119 Grochowsk\u0105 i mgr Magdalen\u0119 Romanowsk\u0105 w Katedrze Psychologii Marketingu SWPS.<\/p>\n<p>Badanie wykaza\u0142o, \u017ce osoby, kt&oacute;re maj\u0105 wi\u0119ksz\u0105 wiedz\u0119 na temat produktu, potrafi\u0105 odtworzy\u0107 wi\u0119cej informacji na jego temat. Niestety efekt przek\u0142ada si\u0119 na ilo\u015b\u0107, a nie na jako\u015b\u0107. Osoby te wypisywa\u0142y zar&oacute;wno wi\u0119cej poprawnych, jak i wi\u0119cej zniekszta\u0142conych informacji w por&oacute;wnaniu z osobami o mniejszej wiedzy na temat produktu. W badaniu wykazano r&oacute;wnie\u017c, \u017ce opis funkcjonalny produktu w zestawieniu z opisem technicznym, utrudnia zapami\u0119tywanie technicznych specyfikacji dotycz\u0105cych produktu.<\/p>\n<p>Przedmiotem kolejnego badania b\u0119dzie rola wyobra\u017ce\u0144 w zapami\u0119tywaniu komunikat&oacute;w reklamowych.<\/p>\n","protected":false},"excerpt":{"rendered":"Rodzaj informacji o reklamowanym produkcie oraz wiedza na jego temat ma najwi\u0119kszy wp\u0142yw na zapami\u0119tywanie reklam.","protected":false},"author":1,"featured_media":34027,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-34026","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=34026"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/34026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/34027"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=34026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=34026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=34026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}