{"id":33966,"date":"2009-09-04T11:03:29","date_gmt":"2009-09-04T09:03:29","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowe-polo-pronuje-nowy-styl-zycia\/"},"modified":"2009-09-04T11:03:29","modified_gmt":"2009-09-04T09:03:29","slug":"nowe-polo-pronuje-nowy-styl-zycia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowe-polo-pronuje-nowy-styl-zycia.html","title":{"rendered":"Nowe Polo pronuje nowy styl \u017cycia"},"content":{"rendered":"<p>Realizowana pod has\u0142em &#8222;Nowe Polo. Nowy styl \u017cycia&#8221; ma podkre\u015bli\u0107 zmiany, jakie zasz\u0142y zar&oacute;wno w stylistyce, jak i og&oacute;lnej koncepcji tego auta. Nowoczesny, odwa\u017cny design oraz innowacyjne, ekologiczne rozwi\u0105zania maj\u0105 przede wszystkim znacz\u0105co odm\u0142odzi\u0107 grup\u0119 docelow\u0105 nowego Polo. W ramach kampanii emitowane b\u0119d\u0105 spoty TV ze \u015bcie\u017ck\u0105 d\u017awi\u0119kow\u0105 wykorzystuj\u0105c\u0105 piosenk\u0119 wykonywan\u0105 przez Pink. Towarzysz\u0105 im og\u0142oszenia prasowe oraz reklamy na outdoorze.<\/p>\n<p>Agencja Just, razem z domem mediowym Media Concept, zrealizuje zaplanowane dzia\u0142ania niestandardowe. Nowe Polo b\u0119dzie reklamowane w nowym stylu: zamiast pojedynczego auta, prezentowanego gdzie\u015b na korytarzu centrum handlowego, zobaczymy dwadzie\u015bcia identycznych, czerwonych, zwracaj\u0105cych uwag\u0119 samochod&oacute;w, co weekend w innej lokalizacji, a tak\u017ce nietypowe, wielkoformatowe no\u015bniki na parkingach centr&oacute;w handlowych.<\/p>\n","protected":false},"excerpt":{"rendered":"We wrze\u015bniu rozpoczyna si\u0119 kampania wprowadzaj\u0105ca na polski rynek nowego Volkswagena Polo.","protected":false},"author":1,"featured_media":33967,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-33966","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=33966"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/33967"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=33966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=33966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=33966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}