{"id":33926,"date":"2009-09-07T11:56:05","date_gmt":"2009-09-07T09:56:05","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rarka-w-nowej-kampanii-plusa-wideo\/"},"modified":"2009-09-07T11:56:05","modified_gmt":"2009-09-07T09:56:05","slug":"rarka-w-nowej-kampanii-plusa-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rarka-w-nowej-kampanii-plusa-wideo.html","title":{"rendered":"&#8222;Rarka&#8221; w nowej kampanii Plusa (wideo)"},"content":{"rendered":"<p>Motywem przewodnim akcji jest s\u0142owo &#8222;rarka&#8221;, kt&oacute;re wyst\u0119puje w spotach w znaczeniu &#8211; wyj\u0105tkowo rzadka okazja, rarytas i gratka.<\/p>\n<p>G\u0142&oacute;wnym medium kampanii jest telewizja. W g\u0142&oacute;wnych stacjach og&oacute;lnopolskich emitowanych b\u0119dzie kilka wersji spot&oacute;w. B\u0119d\u0105 to 15-sekundowe animacje i 30-sekundowe filmy reklamowe z udzia\u0142em kabaretu Mumio. Uzupe\u0142nieniem kampanii telewizyjnej jest prasa (g\u0142&oacute;wne dzienniki i tygodniki, a tak\u017ce prasa lokalna), outdoor (tablice: 12&#215;3, 12&#215;4 i 6&#215;3), radio (RMF FM, Radio Zet) oraz internet (g\u0142&oacute;wne portale).<\/p>\n<p>Kampania potrwa do 31 pa\u017adziernika br.<\/p>\n<p>Kreacj\u0119 przygotowa\u0142a agencja PZL, a media zaplanowa\u0142 i kupi\u0142 dom mediowy Universal McCann.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a pierwsza ods\u0142ona jesiennej kampanii reklamowej Plusa i MixPlusa z udzia\u0142em kabaretu Mumio.","protected":false},"author":1,"featured_media":33927,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[243,746,224],"class_list":{"0":"post-33926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-plus-gsm","9":"tag-pzl","10":"tag-universal-mccann","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=33926"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/33927"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=33926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=33926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=33926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}