{"id":3389,"date":"2012-12-07T15:54:57","date_gmt":"2012-12-07T14:54:57","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/k2-ponownie-dla-bulionetki-domowej-knorr-wideo\/"},"modified":"2012-12-07T15:54:57","modified_gmt":"2012-12-07T14:54:57","slug":"k2-ponownie-dla-bulionetki-domowej-knorr-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/k2-ponownie-dla-bulionetki-domowej-knorr-wideo.html","title":{"rendered":"K2 ponownie dla Bulionetki Domowej Knorr (wideo)"},"content":{"rendered":"<p>W akcji wezm\u0105 udzia\u0142 kobiety z 7 najwi\u0119kszych miast Polski. Ka\u017cda z nich otrzyma produkt oraz materia\u0142y edukacyjne na jego temat. Celem akcji jest dotarcie z produktem do wyselekcjonowanej grupy konsumentek.<\/p>\n<p>Dzia\u0142ania nawi\u0105zywa\u0107 b\u0119d\u0105 do do\u015bwiadcze\u0144 zebranych podczas ostatniej akcji dla Bulionetki Domowej Knorr, w ramach kt&oacute;rej poprzez Ambasad\u0119 Trend&oacute;w K2 produkt dociera\u0142 do realnych konsument&oacute;w. W projekcie wzi\u0119\u0142o udzia\u0142 2 500 Ambasadorek.<\/p>\n<p>Celem akcji by\u0142a edukacja na temat produktu, trial oraz rekomendacja w naturalnym otoczeniu Liderki.<\/p>\n<p>Ambasada Trend&oacute;w K2 to medium  obejmuj\u0105ce prowadzenie kampanii typu trial&amp;seeding oraz bada\u0144 konsumenckich, w tym dostarczanie klientom konkretnych informacji dotycz\u0105cych efektywno\u015bci, m.in. dok\u0142adnego zasi\u0119gu, trialu produktu i danych typu consumer voice.<\/p>\n<p>Projektem zarz\u0105dza Marta Leszczy\u0144ska, bussines development manager K2.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja K2 wygra\u0142a kolejny przetarg na obs\u0142ug\u0119 Bulionetki Domowej Knorr (Unilever Polska).","protected":false},"author":1,"featured_media":3390,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[48,159],"class_list":{"0":"post-3389","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-k2","9":"tag-knorr","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3389"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3390"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}