{"id":33858,"date":"2009-09-08T13:52:58","date_gmt":"2009-09-08T11:52:58","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nuorder-wie-za-co-pochwali-cie-szef\/"},"modified":"2009-09-08T13:52:58","modified_gmt":"2009-09-08T11:52:58","slug":"nuorder-wie-za-co-pochwali-cie-szef","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nuorder-wie-za-co-pochwali-cie-szef.html","title":{"rendered":"NuOrder wie, za co pochwali Ci\u0119 szef"},"content":{"rendered":"<p>Akcj\u0119 rozpocz\u0105\u0142 w poradniku Media &amp; Marketing &#8222;Spo\u0142eczno\u015bci&#8221; teaser, kt&oacute;ry has\u0142em  &#8222;Sprawd\u017a, za co pochwali Ci\u0119 szef&#8221; zach\u0119ca\u0142 do odwiedzenia witryny kampanii <a href=\"http:\/\/www.guru2010.pl\/\" target=\"_blank\" rel=\"noopener\">www.guru2010.pl<\/a>.<\/p>\n<p>Na stronie internauta ma mo\u017cliwo\u015b\u0107 interakcji z mark\u0105 agencji poprzez ods\u0142uchanie spersonalizowanej pochwa\u0142y, wygenerowanie dyplomu pochwalnego i zaproszenia znajomych do udzia\u0142u w akcji (mechanizm tell-a-friend).<\/p>\n<p>W celu budowy zasi\u0119gu wykorzystano personalizowane formy komunikacji, tj. e-mailing, a tak\u017ce reklam\u0119 prasow\u0105, mailing B2B oraz kampani\u0119 ods\u0142onow\u0105 w serwisie spo\u0142eczno\u015bciowym GoldenLine.<\/p>\n","protected":false},"excerpt":{"rendered":"NuOrder rozpocz\u0105\u0142 niestandardowy projekt autopromocyjny Guru Marketingu 2010.","protected":false},"author":1,"featured_media":33859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[868],"class_list":{"0":"post-33858","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-nuorder","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=33858"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33858\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/33859"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=33858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=33858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=33858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}