{"id":33836,"date":"2009-09-08T15:54:36","date_gmt":"2009-09-08T13:54:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kontomierz-wie-wszystko\/"},"modified":"2009-09-08T15:54:36","modified_gmt":"2009-09-08T13:54:36","slug":"kontomierz-wie-wszystko","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kontomierz-wie-wszystko.html","title":{"rendered":"Kontomierz wie wszystko"},"content":{"rendered":"<p>Celem kampanii jest budowanie \u015bwiadomo\u015bci istnienia rynku us\u0142ug zarz\u0105dzania finansami osobistymi oraz jednocze\u015bnie wizerunku Kontomierza jako lidera innowacji na tym rynku. Drugim celem dzia\u0142a\u0144 jest pozyskanie nowych u\u017cytkownik&oacute;w.<\/p>\n<p>Kampania zosta\u0142a podzielona na dwie cz\u0119\u015bci. Cz\u0119\u015b\u0107 wizerunkow\u0105, w kt&oacute;rej g\u0142&oacute;wn\u0105 rol\u0119 odgrywaj\u0105 formy tzw. displayowe oraz cz\u0119\u015b\u0107, w kt&oacute;rej krytyczny dla oceny kampanii jest ROI i wszelkie formy zakupu w modelu CPA.<\/p>\n<p>Autorem kampanii jest agencja Arteagence.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Kontomierz to wie!&#8221; &#8211; to has\u0142o internetowej kampanii reklamowej serwisu Kontomierz.pl.","protected":false},"author":1,"featured_media":33837,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[61],"class_list":{"0":"post-33836","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-artegence","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=33836"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/33837"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=33836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=33836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=33836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}