{"id":33734,"date":"2009-09-11T01:58:10","date_gmt":"2009-09-10T23:58:10","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/daucy-planuje-media-z-optimum-media-omd\/"},"modified":"2009-09-11T01:58:10","modified_gmt":"2009-09-10T23:58:10","slug":"daucy-planuje-media-z-optimum-media-omd","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/daucy-planuje-media-z-optimum-media-omd.html","title":{"rendered":"d&#8217;aucy planuje media z Optimum Media OMD"},"content":{"rendered":"<p>OMD jest odpowiedzialny za stworzenie strategii medialnej, doradztwo reklamowe oraz zakup medi&oacute;w. Jednym z jego g\u0142&oacute;wnych zada\u0144 jest tak\u017ce zaplanowanie telewizyjnej kampanii reklamowej dla marki d&#8217;aucy.<\/p>\n<p>Optimum Media OMD zosta\u0142 wybrany w drodze przetargu, do kt&oacute;rego zosta\u0142o zaproszonych pi\u0119\u0107 czo\u0142owych dom&oacute;w mediowych i dzia\u0142&oacute;w mediowych agencji reklamowych. Ich nazw nie ujawniono.<\/p>\n<p>d&#8217;aucy to nowa marka na polskim rynku spo\u017cywczym. Na jej portfolio sk\u0142ada si\u0119 oko\u0142o 50 produkt&oacute;w w dw&oacute;ch segmentach &#8211; warzyw i owoc&oacute;w mro\u017conych oraz warzyw w puszkach. Wiosn\u0105 tego roku firma wprowadzi\u0142a do sprzeda\u017cy pierwsz\u0105 w Polsce lini\u0119 ugotowanych warzyw mro\u017conych d&#8217;aucy heat&amp;eat.<\/p>\n","protected":false},"excerpt":{"rendered":"Firma d&#8217;aucy Polska wybra\u0142a dom mediowy Optimum Media OMD do obs\u0142ugi bud\u017cetu marki w sezonie 2009-2010.","protected":false},"author":1,"featured_media":33735,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[886],"class_list":{"0":"post-33734","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-optimum-media-omd","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=33734"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/33735"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=33734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=33734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=33734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}