{"id":3373,"date":"2012-12-09T21:22:41","date_gmt":"2012-12-09T20:22:41","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/baileys-wraca-do-korzeni-wideo\/"},"modified":"2012-12-09T21:22:41","modified_gmt":"2012-12-09T20:22:41","slug":"baileys-wraca-do-korzeni-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pr\/baileys-wraca-do-korzeni-wideo.html","title":{"rendered":"Baileys wraca do korzeni (wideo)"},"content":{"rendered":"<p>Baileys by\u0142 mark\u0105 silnie zwi\u0105zan\u0105 z kobiec\u0105 natur\u0105. Poprzez kampani\u0119 &#8222;Cream with Spirit&#8221; marka wraca do \u017ar&oacute;d\u0142a i chce celebrowa\u0107 kobieco\u015b\u0107 w nowoczesnym wydaniu.<\/p>\n<p>&#8211; W swojej nowej komunikacji Baileys afirmuje wsp&oacute;\u0142czesn\u0105 kobieco\u015b\u0107 w ca\u0142ej jej fascynuj\u0105cej z\u0142o\u017cono\u015bci &#8211; m&oacute;wi Agnieszka Lewandowska, Brand Manager portfolio likier&oacute;w w Diageo Polska.<\/p>\n<p>G\u0142&oacute;wnym elementem kampanii jest 60-sekundowy spot stworzony przez brytyjsk\u0105 agencj\u0119 reklamow\u0105 Bartle Bogle Hegarty (BBH). Reklama &#8222;Pour Spectacular&#8221; zainspirowana zosta\u0142a hollywoodzk\u0105 tw&oacute;rczo\u015bci\u0105 re\u017cysera i mistrza wizualnych zabaw choreograficznych, Busby Berkley&#8217;a. Tw&oacute;rc\u0105 choreografii jest Michael Rooney, kt&oacute;ry pracowa\u0142 nad videoklipami takich artyst&oacute;w jak Bjork, Fatboy Slim, czy Kylie Minogue.<\/p>\n<p>Globalna kampania ma te\u017c swoj\u0105 ods\u0142on\u0119 w prasie. Na jej potrzeby przygotowano cztery kreacje wykonane przez fotograf&oacute;w mody Normana Jeana Roya.<\/p>\n<p>Polska ods\u0142ona kampanii rozpocz\u0119\u0142a si\u0119 z pocz\u0105tkiem listopada &#8211; dzia\u0142ania aktywacyjne prowadzone b\u0119d\u0105 w marketach i hipermarketach do ko\u0144ca tego roku, w ca\u0142ej Polsce.  Materia\u0142y POS na potrzeby kampanii stworzy\u0142a agencja Marin&#8217;s, a materia\u0142y reklamowe \u2028MK Studio. Dzia\u0142ania public relations prowadzi On Board PR.<\/p>\n","protected":false},"excerpt":{"rendered":"Baileys Irish Cream rozpoczyna nowy etap w komunikacji do konsument&oacute;w poprzez globaln\u0105 kampani\u0119 reklamow\u0105 &#8222;Cream with Spirit&#8221;.","protected":false},"author":1,"featured_media":3374,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[],"class_list":{"0":"post-3373","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3373"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3374"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}