{"id":33724,"date":"2009-09-13T21:20:30","date_gmt":"2009-09-13T19:20:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pinokio-w-play-fresh-nie-daja-60-zl\/"},"modified":"2009-09-13T21:20:30","modified_gmt":"2009-09-13T19:20:30","slug":"pinokio-w-play-fresh-nie-daja-60-zl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pinokio-w-play-fresh-nie-daja-60-zl.html","title":{"rendered":"Pinokio: w Play Fresh (nie) daj\u0105 60 z\u0142"},"content":{"rendered":"<p>ofert na kart\u0119, \u017ce przeniesienie numeru jest mo\u017cliwe i proste, a dodatkowo, przenosz\u0105c numer do Play Fresh, ka\u017cdy dostaje 60 z\u0142.<\/p>\n<p>Pomys\u0142 kreatywny jest inspirowany postaci\u0105 Pinokia z ksi\u0105\u017cki Carla Collodiego. Bohater spotu &#8211; drewniana kukie\u0142ka &#8211; przedstawia ofert\u0119 na opak, bo podobnie jak Pinokio, lubi k\u0142ama\u0107. Rosn\u0105cy nos zdradza jednak prawd\u0119.<\/p>\n<p>Kampani\u0119 przygotowa\u0142 Play i agencja Change Communication. Za planowanie i zakup medi&oacute;w odpowiedzialny jest dom mediowy ZenithOptimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"Play Fresh rozpocz\u0105\u0142 now\u0105 kampani\u0119 promocyjn\u0105. Tym razem celem komunikacji jest poinforomowanie u\u017cytkownikow&#8230;","protected":false},"author":1,"featured_media":33725,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[933],"class_list":{"0":"post-33724","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-change-integrated","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=33724"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/33725"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=33724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=33724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=33724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}