{"id":33716,"date":"2009-09-13T21:49:09","date_gmt":"2009-09-13T19:49:09","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pbc-ulatwia-planowanie-prasy\/"},"modified":"2009-09-13T21:49:09","modified_gmt":"2009-09-13T19:49:09","slug":"pbc-ulatwia-planowanie-prasy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/pbc-ulatwia-planowanie-prasy.html","title":{"rendered":"PBC u\u0142atwia planowanie prasy"},"content":{"rendered":"<p>Ma ona na celu u\u0142atwienie pracy media planerom poprzez umo\u017cliwienie planowania prasy nie tylko w konkretnych tytu\u0142ach, ale r&oacute;wnie\u017c na pakietach tytu\u0142&oacute;w prasowych jednego lub wielu wydawc&oacute;w.<\/p>\n<p>Pakiety zosta\u0142y zamieszczone w oprogramowaniu w odr\u0119bnym folderze &#8222;Pakiety&#8221; i s\u0105 dost\u0119pne zar&oacute;wno w module mediaplanu jak i w analizach prasowych.<\/p>\n<p>Do pierwszej dystrybuowanej fali zosta\u0142o zg\u0142oszonych 40 pakiet&oacute;w prasowych wydawc&oacute;w. Dane dla nich zosta\u0142y wyliczone dla wszystkich fal badania, co umo\u017cliwia ju\u017c teraz ich planowanie.<\/p>\n<p>Proces zg\u0142aszania nowych pakiet&oacute;w w przysz\u0142o\u015bci jest otwarty i szczeg&oacute;\u0142owo opisany w zasadach pomi\u0119dzy PBC i wydawcami.<\/p>\n<p>&nbsp;<\/p>\n<p>Modyfikacj\u0119 przegl\u0105darki przy wsp&oacute;\u0142pracy PBC przygotowa\u0142 instytut Millward Brown SMG\/KRC.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Polskie Badania Czytelnictwa wprowadzi\u0142y now\u0105 funkcjonalno\u015b\u0107 w przegl\u0105darce danych, w kt&oacute;rej dystrybuowane s\u0105 wyniki badania PBC.","protected":false},"author":1,"featured_media":33717,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[1305],"class_list":{"0":"post-33716","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"tag-pbc","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=33716"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/33717"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=33716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=33716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=33716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}