{"id":33692,"date":"2009-09-14T13:53:07","date_gmt":"2009-09-14T11:53:07","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/telewizje-prawie-po-kryzysie\/"},"modified":"2009-09-14T13:53:07","modified_gmt":"2009-09-14T11:53:07","slug":"telewizje-prawie-po-kryzysie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/telewizje-prawie-po-kryzysie.html","title":{"rendered":"Telewizje prawie po kryzysie"},"content":{"rendered":"

Z naszych wylicze\u0144 wynika, \u017ce \u0142\u0105czne skonsolidowane przychody trzech najwi\u0119kszych stacji telewizyjnych – TVN, Polsatu i TVP – po kilkuletnim okresie prosperity na rynku telewizyjnym w tym roku urosn\u0105 zaledwie o 1,2 proc. (w ubieg\u0142ym roku ten wzrost wynosi\u0142 ponad 5 proc., a w 2007 a\u017c 16,4 proc.). Ich zysk operacyjny obni\u017cy si\u0119 o ponad 40 proc. W rezultacie na koniec tego roku \u015brednia mar\u017ca operacyjna (EBITDA) stacji telewizyjnych spadnie o ponad 7 pkt proc., do ok. 24 proc. Tak niski poziom tego wska\u017anika ostatni raz obserwowali\u015bmy w 2004 r. W kolejnych latach wysoko\u015b\u0107 mar\u017c oscylowa\u0142a wokó\u0142 30 proc.<\/p>\n

Wi\u0119cej na http:\/\/www.rzeczpospolita.pl\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Sko\u0144czy\u0142y si\u0119 gorsze wyniki spó\u0142ek i nast\u0105pi\u0142a ma\u0142a stabilizacja na rynku reklamy w 2010 r. Jednak ten rok trzy najwi\u0119ksze telewizje zamkn\u0105 jeszcze zni\u017ck\u0105 mar\u017c operacyjnych – szacuje Rzeczpospolita.","protected":false},"author":1,"featured_media":33693,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[361],"class_list":{"0":"post-33692","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-rzeczpospolita","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=33692"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/33693"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=33692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=33692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=33692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}