{"id":33618,"date":"2009-09-15T14:13:51","date_gmt":"2009-09-15T12:13:51","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pekao-porownuje-telewizor-z-kefirem-wideo\/"},"modified":"2009-09-15T14:13:51","modified_gmt":"2009-09-15T12:13:51","slug":"pekao-porownuje-telewizor-z-kefirem-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pekao-porownuje-telewizor-z-kefirem-wideo.html","title":{"rendered":"Pekao por\u00f3wnuje telewizor z kefirem (wideo)"},"content":{"rendered":"<p>Koncept kreatywny oparty jest na duetach nieprzystawalnych do siebie przedmiot&oacute;w, np. nowy telewizor i kefir, kt&oacute;re wed\u0142ug podpowiedzi z reklamy \u0142\u0105czy ta sama cena.<\/p>\n<p>Przy realizacji kampanii Euro RSCG Warsaw wsp&oacute;\u0142pracowa\u0142a z norweskim re\u017cyserem Ingarem Amundsenem. Efektem tych prac s\u0105 dwa 30-sekundowe spoty telewizyjne.<\/p>\n<p>Kampania nowej Po\u017cyczki Ekspresowej w Pekao, kt&oacute;ra potrwa do ko\u0144ca roku, obejmuje telewizj\u0119, radio, internet oraz materia\u0142y BTL.<\/p>\n<p>Zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy MediaCom.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza kampania przygotowana przez Euro RSCG Warsaw dla Pekao, promuj\u0105ca Po\u017cyczk\u0119 Ekspresow\u0105.","protected":false},"author":1,"featured_media":33619,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[74],"class_list":{"0":"post-33618","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-havas","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=33618"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/33619"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=33618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=33618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=33618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}