{"id":3355,"date":"2012-12-10T17:05:08","date_gmt":"2012-12-10T16:05:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cisnienie-na-zycie-startuje-w-tv-wideo\/"},"modified":"2012-12-10T17:05:08","modified_gmt":"2012-12-10T16:05:08","slug":"cisnienie-na-zycie-startuje-w-tv-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/cisnienie-na-zycie-startuje-w-tv-wideo.html","title":{"rendered":"&#8222;Ci\u015bnienie na \u017cycie&#8221; startuje w TV (wideo)"},"content":{"rendered":"<p>W ramach kampanii ATL powsta\u0142y 2 spoty &#8211; &#8222;\u017bona&#8221; i &#8222;C&oacute;rka&#8221;, re\u017cyserowane przez Jonathana Cohena, wyprodukowane przez Opus Film. Do print&oacute;w wykorzystano sesj\u0119 zdj\u0119ciow\u0105 autorstwa Radka Polaka.<\/p>\n<p>Kampania stawia sobie za cel nie tylko edukacj\u0119 Polak&oacute;w w kwestii profilaktyki schorze\u0144 uk\u0142adu kr\u0105\u017cenia, ale r&oacute;wnie\u017c przebadanie 200 000 Polak&oacute;w pod k\u0105tem nadci\u015bnienia t\u0119tniczego.<\/p>\n<p>Za ka\u017cdy pomiar ci\u015bnienia organizator kampanii przeka\u017ce z\u0142ot&oacute;wk\u0119 na rzecz Kliniki Zdrowego Serca w Zabrzu.<\/p>\n<p>Sponsorem kampanii jest Polfa Warszawa Grupa Polpharma. Za strategi\u0119 komunikacji oraz kreacj\u0119 dzia\u0142a\u0144 ATL i BTL odpowiada agencja Telescope, za dzia\u0142ania PR oraz eventy &#8211; Procontent Communication oraz agencja JWT, do kt&oacute;rej nale\u017cy te\u017c przygotowanie i prowadzenie strony WWW kampanii.<\/p>\n<p>Media plan zosta\u0142 opracowany przez dom mediowy OMD.<\/p>\n<p>Kampania obecna jest w telewizji, radio, prasie oraz na no\u015bnikach reklamy zewn\u0119trznej. Dzia\u0142ania b\u0119d\u0105 prowadzone do ko\u0144ca 2013 roku.<\/p>\n","protected":false},"excerpt":{"rendered":"10 grudnia odby\u0142a si\u0119 premiera spot&oacute;w telewizyjnych kampanii spo\u0142ecznej &#8222;Ci\u015bnienie na \u017cycie&#8221;.","protected":false},"author":1,"featured_media":3356,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[509,600,333,732,733],"class_list":{"0":"post-3355","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-jwt","9":"tag-kampania-spoleczna","10":"tag-omd","11":"tag-opus-film","12":"tag-procontent-communication","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3355"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3356"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}