{"id":33474,"date":"2009-09-21T10:38:41","date_gmt":"2009-09-21T08:38:41","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/e-mucha-nie-siada-wideo\/"},"modified":"2009-09-21T10:38:41","modified_gmt":"2009-09-21T08:38:41","slug":"e-mucha-nie-siada-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/e-mucha-nie-siada-wideo.html","title":{"rendered":"E: mucha nie siada (wideo)"},"content":{"rendered":"<p>Kampania ma charakter wizerunkowy i edukacyjny. Celem jej jest zar&oacute;wno przedstawienie wszechobecnego w Polsce problemu twardej wody jak i aspektu nowej formu\u0142y proszku E, kt&oacute;ra skutecznie zmi\u0119kcza wod\u0119 w procesie prania nawet w niskich temperaturach.<\/p>\n<p>Kolokwialne powiedzenie &#8222;mucha nie siada&#8221; sta\u0142o si\u0119 punktem wyj\u015bciowym i zarazem inspiracj\u0105 do stworzenia spotu.&nbsp;Kampania przebiega pod has\u0142em &#8222;Nowa Era Proszk&oacute;w&#8221;.<\/p>\n<p>Za kreacje odpowiada agencja Change Communications. Zakupem medi&oacute;w zaj\u0105\u0142 sie dom mediaowy ZenithOptimedia Group.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpoczyna si\u0119 kampania proszk&oacute;w E, promuj\u0105ca now\u0105 ods\u0142on\u0119 marki w aspekcie formu\u0142y i opakowania.","protected":false},"author":1,"featured_media":33475,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[933],"class_list":{"0":"post-33474","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-change-integrated","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=33474"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/33475"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=33474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=33474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=33474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}