{"id":33466,"date":"2009-09-21T11:36:52","date_gmt":"2009-09-21T09:36:52","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wawel-promuje-slodki-styl\/"},"modified":"2009-09-21T11:36:52","modified_gmt":"2009-09-21T09:36:52","slug":"wawel-promuje-slodki-styl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wawel-promuje-slodki-styl.html","title":{"rendered":"Wawel promuje s\u0142odki styl"},"content":{"rendered":"<p>Od\u015bwie\u017cony spot czekoladek Malaga, Tiki Taki i Kasztanki jest kontynuacj\u0105 muzycznej serii reklam z lat ubieg\u0142ych. Dzia\u0142ania reklamowe maj\u0105 na celu od\u015bwie\u017cenie wizerunku oraz wzrost \u015bwiadomo\u015bci marek, a tak\u017ce wsparcie promocji konsumenckiej.<\/p>\n<p>Na potrzeby kampanii opracowane zosta\u0142y spoty reklamowe o d\u0142ugo\u015bci 15- i 30-sekund oraz dodatkowy 15-sekundowy informuj\u0105cy o promocji &#8222;S\u0142odki Styl&#8221;. Spoty emitowane b\u0119d\u0105 w telewizji (w TVP, TVN, Polsacie, TVN7, TVN Style i kana\u0142ach tematycznych) oraz w radiu. Dodatkowo akcja promocyjna wsparta zostanie reklam\u0105 w prasie handlowej, materia\u0142ami POS oraz dzia\u0142aniami w internecie.<\/p>\n<p>Koncepcj\u0119 i kreacj\u0119 przygotowa\u0142a agencja Tippingpoint, za planowanie i zakup medi&oacute;w odpowiada dom mediowy Pan Media Western. Wsparciem PR kampanii zajmuje si\u0119 TBWAPR.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza nowa kampania reklamowa czekoladek nadziewanych Malaga, Tiki Taki i Kasztanki &#8211; sztandarowych produkt&oacute;w firmy Wawel.","protected":false},"author":1,"featured_media":33467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[229],"class_list":{"0":"post-33466","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-tbwa-pr","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=33466"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/33467"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=33466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=33466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=33466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}