{"id":3343,"date":"2012-12-10T18:36:19","date_gmt":"2012-12-10T17:36:19","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/panmedia-western-i-decathlon-promuja-oferte-swiateczna\/"},"modified":"2012-12-10T18:36:19","modified_gmt":"2012-12-10T17:36:19","slug":"panmedia-western-i-decathlon-promuja-oferte-swiateczna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/panmedia-western-i-decathlon-promuja-oferte-swiateczna.html","title":{"rendered":"PanMedia Western i Decathlon promuj\u0105 ofert\u0119 \u015bwi\u0105teczn\u0105"},"content":{"rendered":"<p>Kampania TV reklamuje polary Quechua w spotach 15 i 30-sekundowych w TVN, Polsacie, Discovery, kana\u0142ach sieci AtMedia oraz tematycznych stacjach TVN i Polsatu.<\/p>\n<p>Decathlon \u015bwi\u0105teczn\u0105 ofert\u0119 promuje te\u017c w stacjach radiowych (RMF FM, Radio ZET, rozg\u0142o\u015bnie obj\u0119te pakietem Drapacza Chmur), prasie og&oacute;lnopolskiej (tygodniki, Gazeta Wyborcza, Super Express) i lokalnej.<\/p>\n<p>Kampania znajdzie si\u0119 r&oacute;wnie\u017c na outdoorze w du\u017cych miastach, gdzie sie\u0107 ma swoje sklepy.<\/p>\n<p>W internecie promocja skupi si\u0119 na kontekstowych reklamach na tematycznych witrynach i serwisach, mailingach (Interia) i dzia\u0142aniach kontekstowych (w sieciach reklamowych nale\u017c\u0105cych do Arbo, Cormedia, Advice, Axel, Evolution Media).<\/p>\n<p>Dzia\u0142ania zasi\u0119gowe b\u0119d\u0105 oparte o sie\u0107 Polskapresse. Z kolei dzia\u0142ania efektywno\u015bciowe skupi\u0105 si\u0119 na Ceneo, Facebooku oraz mobilnych aplikacjach Wirtualnej Polski i Behavii.<\/p>\n<p>\u015awi\u0105teczna kampania  potrwa do 24 grudnia. Kreacj\u0119 outdoorow\u0105 stworzy\u0142a agencja SportPartner. Agencja reklamowa Garmont przygotowa\u0142a kreacje internetowe, prasowe i edycj\u0119 spotu TV, natomiast kreacja i produkcja spotu radiowego to wynik wsp&oacute;\u0142pracy Decathlon  ze studiem Antyradio.<\/p>\n","protected":false},"excerpt":{"rendered":"Nowa kampania sportowej sieci promuje ubrania, sprz\u0119t i prezenty na zimowy sportowy sezon.","protected":false},"author":1,"featured_media":3344,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[706,723,724,510],"class_list":{"0":"post-3343","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-antyradio","9":"tag-decathlon","10":"tag-garmont","11":"tag-panmedia-western","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3343"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3344"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}