{"id":33412,"date":"2009-09-22T11:17:54","date_gmt":"2009-09-22T09:17:54","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kiedy-ostatnio-sluchales-babci\/"},"modified":"2009-09-22T11:17:54","modified_gmt":"2009-09-22T09:17:54","slug":"kiedy-ostatnio-sluchales-babci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kiedy-ostatnio-sluchales-babci.html","title":{"rendered":"Kiedy ostatnio s\u0142ucha\u0142e\u015b babci?"},"content":{"rendered":"<p>Celem dzia\u0142a\u0144 jest zwr&oacute;cenie uwagi na problemy os&oacute;b starszych i pr&oacute;ba z\u0142amania stereotyp&oacute;w dotycz\u0105cych staro\u015bci.<\/p>\n<p>Fresh Brand Design stworzy\u0142a og&oacute;lny przekaz kampanii  i zaprojektowa\u0142a elementy wizualne, takie jak billboardy i ulotki promocyjne. Has\u0142o kampanii: &#8222;Kiedy ostatnio s\u0142ucha\u0142e\u015b babci?&#8221;, ma pe\u0142ni\u0107 rol\u0119 pomostu \u0142\u0105cz\u0105cego pokolenia. Celem dzia\u0142a\u0144 agencji by\u0142o przygotowanie przekazu atrakcyjnego zar&oacute;wno dla os&oacute;b starszych i m\u0142odszych. Agencja zaj\u0119\u0142a si\u0119 tak\u017ce produkcj\u0105 no\u015bnik&oacute;w i zakupem powierzchni reklamowej.<\/p>\n<p>W ramach akcji powsta\u0142 tak\u017ce &#8222;przepis na radosn\u0105 staro\u015b\u0107&#8221;, kt&oacute;ry znalaz\u0142 si\u0119 na odwrocie ulotek. Czas akcji wi\u0105\u017ce si\u0119 tak\u017ce z przypadaj\u0105cym 1 pa\u017adziernika Mi\u0119dzynarodowym Dniem Os&oacute;b Starszych (International Day of Older Persons). Kampania billboardowa b\u0119dzie widoczna na ulicach Poznania do po\u0142owy pa\u017adziernika.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Fresh Brand Design przygotowa\u0142a kampani\u0119 billboardow\u0105 dla akcji &#8222;Spoko Senior&#8221; realizowanej przez stowarzyszenie &#8222;mali bracia Ubogich&#8221;.","protected":false},"author":1,"featured_media":33413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2001],"class_list":{"0":"post-33412","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-fresh-brand-design","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=33412"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/33413"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=33412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=33412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=33412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}