{"id":3341,"date":"2012-12-10T18:59:51","date_gmt":"2012-12-10T17:59:51","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/krugermatz-rusza-z-kampania-wideo\/"},"modified":"2012-12-10T18:59:51","modified_gmt":"2012-12-10T17:59:51","slug":"krugermatz-rusza-z-kampania-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/krugermatz-rusza-z-kampania-wideo.html","title":{"rendered":"Kruger&#038;Matz rusza z kampani\u0105 (wideo)"},"content":{"rendered":"<p>Najwa\u017cniejszym elementem zaplanowanej akcji jest reklama telewizyjna emitowana na kana\u0142ach Polsat Sport, Polsat Sport News, Polsat Sport Extra, TVN Turbo oraz Eska TV.<\/p>\n<p>30-sekundowy spot obrazuje ide\u0119 marki opart\u0105 na ha\u015ble &#8222;It&#8217;s your life, just take it&#8221;. Wsparciem tych dzia\u0142a\u0144 b\u0119dzie kampania wideo na YouTube.pl, Wrzuta.pl, MTV.pl, ComedyCentral.pl, Viewster.com oraz Viva-TV.pl.<\/p>\n<p>Marka Kruger&amp;Matz b\u0119dzie te\u017c obecna w internecie dzi\u0119ki banerom oraz dzia\u0142aniom na Facebooku. Dodatkowo, na grudzie\u0144 zaplanowano reklamy prasowe w popularnych tytu\u0142ach skierowanych do m\u0119\u017cczyzn.<\/p>\n<p>Produkcj\u0105 spotu reklamowego w re\u017cyserii Romana Przylipiaka i opracowaniem kampanii internetowej zaj\u0105\u0142 si\u0119 dom produkcyjny Mapi. Spoty do kampanii TV zakupi\u0142 Value Media.<\/p>\n","protected":false},"excerpt":{"rendered":"Celem prowadzonych dzia\u0142a\u0144 jest zwi\u0119kszenie \u015bwiadomo\u015bci marki oraz promocja jej kluczowych produkt&oacute;w.","protected":false},"author":1,"featured_media":3342,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[722,360],"class_list":{"0":"post-3341","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-krugermatz","9":"tag-value-media","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3341"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3341\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3342"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}