{"id":33370,"date":"2009-09-23T00:05:15","date_gmt":"2009-09-22T22:05:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-rarka-plusa-z-dyrektorka\/"},"modified":"2009-09-23T00:05:15","modified_gmt":"2009-09-22T22:05:15","slug":"nowa-rarka-plusa-z-dyrektorka","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-rarka-plusa-z-dyrektorka.html","title":{"rendered":"Nowa &#8222;Rarka Plusa&#8221; z dyrektork\u0105"},"content":{"rendered":"<p>Film jest kontynuacj\u0105 rozpocz\u0119tej we wrze\u015bniu kampanii pod has\u0142em &#8222;rarka&#8221;, kt&oacute;re oznacza wyj\u0105tkowo rzadk\u0105 okazj\u0119, rarytas i gratk\u0119.<\/p>\n<p>G\u0142&oacute;wn\u0105 bohaterk\u0105 nowego 30-sekundowego spotu jest pi\u0119kna pani dyrektor nazywana przez swoich pracownik&oacute;w &#8222;lalk\u0105 Plusa&#8221;. Za kreacj\u0119 kampanii odpowiada agencja reklamowa PZL.<\/p>\n<p>Kampania koncentruje si\u0119&nbsp;przede wszystkim na telewizji, gdzie mo\u017cna zobaczy\u0107 kilka wersji spot&oacute;w (2 x 15-sekundowe i 2 x 30-sekundowe). Uzupe\u0142nieniem reklam telewizyjnych jest prasa (g\u0142&oacute;wne dzienniki i tygodniki, a tak\u017ce prasa lokalna), radio (RMF FM, Radio Zet) oraz internet (g\u0142&oacute;wne portale).<\/p>\n<p>Media zaplanowa\u0142 i kupi\u0142 dom mediowy Universal McCann.<\/p>\n","protected":false},"excerpt":{"rendered":"Sie\u0107 kom&oacute;rkowa Plus prezentuje drugi spot z udzia\u0142em kabaretu Mumio. Jego celem jest promocja najnowsz\u0105 oferty marek Plusa i MixPlusa dla klient&oacute;w indywidualnych.","protected":false},"author":1,"featured_media":33371,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[746,224],"class_list":{"0":"post-33370","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-pzl","9":"tag-universal-mccann","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=33370"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/33371"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=33370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=33370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=33370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}