{"id":33304,"date":"2009-09-24T12:13:57","date_gmt":"2009-09-24T10:13:57","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zimowa-kampania-opon-goodyear-i-dunlop\/"},"modified":"2009-09-24T12:13:57","modified_gmt":"2009-09-24T10:13:57","slug":"zimowa-kampania-opon-goodyear-i-dunlop","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zimowa-kampania-opon-goodyear-i-dunlop.html","title":{"rendered":"Zimowa kampania opon Goodyear i Dunlop"},"content":{"rendered":"<p>Dzia\u0142ania promocyjne obejm\u0105 telewizj\u0119, pras\u0119 oraz internet. Kampania obu marek rozpocznie si\u0119 24 wrze\u015bnia i potrwa do po\u0142owy listopada.&nbsp;<\/p>\n<p>Tegoroczna zimowa kampania Goodyeara koncentruje si\u0119 na dzia\u0142aniach wizerunkowych prezentuj\u0105cych opon\u0119 UltraGrip Performance 2. B\u0119dzie podkre\u015bla\u0107 g\u0142&oacute;wne w\u0142a\u015bciwo\u015bci opony, decyduj\u0105ce o  jej bezpiecze\u0144stwie, takie jak kr&oacute;tsza droga hamowania na \u015bniegu oraz znakomita kontrola w warunkach zimowych.<\/p>\n<p>Na potrzeby kampanii przygotowano 20-sekundowy spot reklamowy, emitowany w telewizji od 12 pa\u017adziernika. Reklamy prasowe pojawi\u0105 si\u0119 pod koniec wrze\u015bnia w tygodnikach opinii (m.in. Newsweeku i Polityce), tygodnikach i miesi\u0119cznikach motoryzacyjnych (Auto \u015awiat i Auto Motor i Sport), a tak\u017ce miesi\u0119cznikach lifestylowych (m.in. w Logo i Playboyu). Dzia\u0142ania w internecie obejm\u0105 najpopularniejsze portale, m.in. Onet.pl, WP.pl czy Gazeta.pl.<\/p>\n<p>Kampania Goodyeara b\u0119dzie wspierana materia\u0142ami POS, m.in. plakatami i ulotkami. Dodatkowo serwisy Grupy Goodyear b\u0119d\u0105 wyposa\u017cone w dmuchane sterowce, a klienci b\u0119d\u0105 mogli otrzyma\u0107 przyssawk\u0119 do szyby samochodowej &#8222;Baby on Board&#8221;.<\/p>\n<p><p>Kreacja kampanii zosta\u0142a przygotowana przez Goodyear Dunlop Tires Polska i agencj\u0119 reklamow\u0105 S4. Zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Universal McCann.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"Grupa Goodyear Polska rozpoczyna zimow\u0105 kampani\u0119 reklamow\u0105 opon dw&oacute;ch swoich marek premium: Goodyear i Dunlop.","protected":false},"author":1,"featured_media":33305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1014,224],"class_list":{"0":"post-33304","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-s4","9":"tag-universal-mccann","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=33304"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33304\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/33305"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=33304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=33304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=33304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}