{"id":33214,"date":"2009-09-28T13:30:30","date_gmt":"2009-09-28T11:30:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/perfecta-dba-o-matki-i-corki\/"},"modified":"2009-09-28T13:30:30","modified_gmt":"2009-09-28T11:30:30","slug":"perfecta-dba-o-matki-i-corki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/perfecta-dba-o-matki-i-corki.html","title":{"rendered":"Perfecta dba o matki i c\u00f3rki"},"content":{"rendered":"<p>Kampania ma charakter produktowo-wizerunkowy. Nowy film reklamowy ma podkre\u015bla\u0107 rodzinny charakter marki. Zwraca r&oacute;wnie\u017c uwag\u0119 na to, \u017ce Perfecta jest mark\u0105 dla kobiet w r&oacute;\u017cnym wieku.<\/p>\n<p>30- i 15-sekundowy spot b\u0119dzie mo\u017cna ogl\u0105da\u0107 przez 5 tygodni (od 28 wrze\u015bnia do 31 pa\u017adziernika) w blokach reklamowych og&oacute;lnopolskich stacji: TVP1, TVP2, TVN, Polsatu, TV4, TVN7, TVP Info oraz w stacjach pakietu TVN Mix. Na potrzeby kampanii zosta\u0142 przygotowany tak\u017ce 8-sekundowy bilbord sponsorki, kt&oacute;ry mo\u017cna zobaczy\u0107 podczas programu TVN &#8222;Taniec z gwiazdami&#8221;. Pojawi si\u0119 on r&oacute;wnie\u017c przy sponsoringu nowego serialu TVP2 &#8222;Dom nad rozlewiskiem&#8221;, kt&oacute;rego pierwszy odcinek zostanie wyemitowany 4 pa\u017adziernika.<\/p>\n<p>Kontynuacj\u0105 telewizyjnej kampanii b\u0119dzie reklama w najpopularniejszych kobiecych magazynach poradnikowych, m.in. w Olivii, Dobrych Radach i w Poradniku Domowym. Dodatkowo w punktach sprzeda\u017cy pojawi\u0105 si\u0119 liczne materia\u0142y POS, standy, kostki, wobblery, hangery, ulotki informacyjne i testery.<\/p>\n<p>Media zakupi\u0142 dom mediowy Mindshare.<\/p>\n","protected":false},"excerpt":{"rendered":"28 wrze\u015bnia rozpoczyna si\u0119 kampania reklamowa marki Perfecta. Podstaw\u0105 kampanii jest nowy film reklamowy pt.: &#8222;Matka i c&oacute;rka&#8221;.","protected":false},"author":1,"featured_media":33215,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[85,2491],"class_list":{"0":"post-33214","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare","9":"tag-perfecta","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=33214"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33214\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/33215"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=33214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=33214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=33214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}