{"id":33212,"date":"2009-09-28T13:46:53","date_gmt":"2009-09-28T11:46:53","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/marketing-rekomendacji-w-kampanii-nic-nacs\/"},"modified":"2009-09-28T13:46:53","modified_gmt":"2009-09-28T11:46:53","slug":"marketing-rekomendacji-w-kampanii-nic-nacs","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/marketing-rekomendacji-w-kampanii-nic-nacs.html","title":{"rendered":"Marketing rekomendacji w kampanii Nic Nac&#8217;s"},"content":{"rendered":"<p>Podstawowym narz\u0119dziem realizowanych dzia\u0142a\u0144 jest product seeding &#8211; wyselekcjonowana grupa konsument&oacute;w nale\u017c\u0105cych do panelu ekspert&oacute;w Streetcom otrzymuje do testowania zestaw pe\u0142nowarto\u015bciowych produkt&oacute;w wraz z pr&oacute;bkami dla znajomych.<\/p>\n<p>W kampanii bior\u0105 udzia\u0142 kobiety i m\u0119\u017cczy\u017ani, w wieku 19-29 lat, aktywni towarzysko i lubi\u0105cy dobr\u0105 zabaw\u0119. 2300 ekspert&oacute;w spe\u0142niaj\u0105cych takie kryteria dosta\u0142o zapas orzeszk&oacute;w dla siebie i swoich znajomych. W &#8222;Przewodniku Ambasadora&#8221;, kt&oacute;ry znalaz\u0142 si\u0119 w paczce razem z produktami, eksperci mog\u0105 znale\u017a\u0107 szczeg&oacute;\u0142owe informacje dotycz\u0105ce kampanii i samych Nic Nac&#8217;s&oacute;w. W przewodniku znalaz\u0142o si\u0119 r&oacute;wnie\u017c wiele ciekawostek na temat orzeszk&oacute;w.<\/p>\n<p>Kampania offline wpierana jest r&oacute;wnie\u017c narz\u0119dziami internetowymi. Na stronie dedykowanej konkursowi uczestnicy mog\u0105 wzi\u0105\u0107 udzia\u0142 w konkursie. Codziennie najciekawsze zdj\u0119cia pokazuj\u0105ce jak chrupanie Nic Nac&#8217;s nakr\u0119ca imprez\u0119, nagradzane s\u0105 kuponami o warto\u015bci 120 z\u0142.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a nowa kampania marketingu rekomendacji realizowana przez agencj\u0119 Streetcom dla marki Nic Nac&#8217;s.","protected":false},"author":1,"featured_media":33213,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[477],"class_list":{"0":"post-33212","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-streetcom","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=33212"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33212\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/33213"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=33212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=33212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=33212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}