{"id":33164,"date":"2009-09-29T11:22:16","date_gmt":"2009-09-29T09:22:16","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/filmowa-kampania-bos\/"},"modified":"2009-09-29T11:22:16","modified_gmt":"2009-09-29T09:22:16","slug":"filmowa-kampania-bos","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/filmowa-kampania-bos.html","title":{"rendered":"Filmowa kampania BO\u015a"},"content":{"rendered":"<p>Inspiracj\u0105 do stworzenia limitowanej edycji kart z wizerunkami Marilyn Monroe, Jamesa Deana i Marleny Dietrich by\u0142o zaanga\u017cowanie BO\u015a Banku w sponsoring gali Z\u0142ote Kaczki, podczas kt&oacute;rej wr\u0119czane s\u0105 najstarsze w Polsce nagrody filmowe. W tym roku gala odb\u0119dzie si\u0119 18 listopada i transmitowana b\u0119dzie na \u017cywo przez TVP1.<\/p>\n<p>Ruszy\u0142a tak\u017ce kampania konta w TV, internecie oraz prasie. Kolejna ods\u0142ona kampanii ju\u017c wkr&oacute;tce.<\/p>\n<p>Za dob&oacute;r i zakup medi&oacute;w odpowiada dom mediowy Equinox Media. Spot telewizyjny wyprodukowa\u0142a firma Timecode. Materia\u0142y BTL zosta\u0142y przygotowane przez agencje Radna i Szwejkowski. Wsparciem kampanii reklamowej jest realizowana strategia komunikacji public relations, za kt&oacute;r\u0105 odpowiada agencja Kostrzewa PR.<\/p>\n","protected":false},"excerpt":{"rendered":"BO\u015a rozpocz\u0105\u0142 kolejn\u0105 kampani\u0119 reklamow\u0105 Konta Wyj\u0105tkowego, tym razem z kartami Maestro z wizerunkiem trzech ikon \u015bwiatowego kina.","protected":false},"author":1,"featured_media":33165,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2033,269,692,2488,1492,656],"class_list":{"0":"post-33164","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bos","9":"tag-equinox","10":"tag-kostrzewa-pr","11":"tag-radna","12":"tag-szwejkowski","13":"tag-timecode","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=33164"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33164\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/33165"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=33164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=33164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=33164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}