{"id":3315,"date":"2012-12-11T17:01:24","date_gmt":"2012-12-11T16:01:24","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pausead-nowy-format-reklamowy-w-grupie-gazeta-pl\/"},"modified":"2012-12-11T17:01:24","modified_gmt":"2012-12-11T16:01:24","slug":"pausead-nowy-format-reklamowy-w-grupie-gazeta-pl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/pausead-nowy-format-reklamowy-w-grupie-gazeta-pl.html","title":{"rendered":"PauseAd: nowy format reklamowy w grupie Gazeta.pl"},"content":{"rendered":"<p>PauseAd to format reklamowy wykorzystywany podczas ogl\u0105dania przez u\u017cytkownika tre\u015bci multimedialnych. W momencie wci\u015bni\u0119cia klawisza &bdquo;pauza&#8221; w oknie playera pojawia si\u0119 statyczny obraz reklamowy, kt&oacute;ry jest wy\u015bwietlany a\u017c do momentu ponownego uruchomienia filmu.<\/p>\n<p>&#8211; PauseAd to narz\u0119dzie dla reklamodawc&oacute;w, kt&oacute;rzy chcieliby korzysta\u0107 z efektywno\u015bci reklamy wideo, ale bez konieczno\u015bci inwestowania w produkcj\u0119 spot&oacute;w wideo &#8211; przekonuje  Krzysztof Beniowski, szef sieci AdPlayer, kt&oacute;ra odpowiada za monetyzacj\u0119 tre\u015bci wideo w grupie Gazeta.pl.<\/p>\n<p>Przy okazji wprowadzenia formatu PauseAd, sie\u0107 reklamy AdPlayer po raz pierwszy umo\u017cliwia zakup reklamy w modelu CPC (Cost Per Click).<\/p>\n<p>Poza PauseAd, mo\u017cliwo\u015b\u0107 ta dotyczy r&oacute;wnie\u017c Overlayera &#8211; reklamy graficznej prezentowanej w czasie trwania klipu wideo. Obie formy reklamy mo\u017cna r&oacute;wnie\u017c kupowa\u0107 w modelu CPM (Cost Per Mille).<\/p>\n<p>Pierwsza kampania u\u017cywaj\u0105ca formatu PauseAd jest realizowana w serwisach grupy Gazeta.pl od 10 grudnia br. dla marki Hewlett-Packard.<\/p>\n","protected":false},"excerpt":{"rendered":"Grupa Gazeta.pl wprowadzi\u0142a do swojej oferty nowy format reklamowy PauseAd, kt&oacute;ry umo\u017cliwia nieinwazyjn\u0105 prezentacj\u0119 produktu przy tre\u015bciach wideo.","protected":false},"author":1,"featured_media":3316,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[716,251],"class_list":{"0":"post-3315","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-adplayer","9":"tag-gazeta-pl","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3315"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3316"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}