{"id":33110,"date":"2009-09-30T11:27:44","date_gmt":"2009-09-30T09:27:44","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/z-payback-na-kazdym-kroku-punkty\/"},"modified":"2009-09-30T11:27:44","modified_gmt":"2009-09-30T09:27:44","slug":"z-payback-na-kazdym-kroku-punkty","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/z-payback-na-kazdym-kroku-punkty.html","title":{"rendered":"Z Payback na ka\u017cdym kroku punkty"},"content":{"rendered":"<p>30-sekundowe spoty wy\u015bwietlane b\u0119d\u0105 przez 8 tygodni (do 23 listopada) w takich kana\u0142ach telewizyjnych  jak TVN, Polsat, TVP1 i TVP2, Discovery oraz kana\u0142ach z oferty At Media.<\/p>\n<p>Kampania telewizyjna ma charakter wizerunkowy &#8211; jej celem jest zbudowanie rozpoznawalno\u015bci Programu Bonusowego Payback jako programu, dzi\u0119ki kt&oacute;remu szybko mo\u017cna zbiera\u0107 punkty podczas codziennych zakup&oacute;w w wielu punktach partnerskich na terenie ca\u0142ej Polski.<\/p>\n<p>Kampania telewizyjna b\u0119dzie wspiera\u0107 zorganizowane z rozmachem dzia\u0142ania POS w punktach sprzeda\u017cy partner&oacute;w Programu.<\/p>\n<p>Za kreacj\u0119 kampanii odpowiada Ogilvy Action, a planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy MediaVest.<\/p>\n","protected":false},"excerpt":{"rendered":"1 pa\u017adziernika rusza og&oacute;lnopolska kampania telewizyjna Programu Bonusowego Payback pod has\u0142em &#8222;Na ka\u017cdym kroku punkty&#8221;.","protected":false},"author":1,"featured_media":33111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-33110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=33110"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/33111"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=33110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=33110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=33110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}