{"id":33104,"date":"2009-09-30T12:11:21","date_gmt":"2009-09-30T10:11:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reklama-online-numerem-1-w-wlk-brytanii\/"},"modified":"2009-09-30T12:11:21","modified_gmt":"2009-09-30T10:11:21","slug":"reklama-online-numerem-1-w-wlk-brytanii","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/reklama-online-numerem-1-w-wlk-brytanii.html","title":{"rendered":"Reklama online numerem 1 w Wlk. Brytanii"},"content":{"rendered":"<p>Udzia\u0142 internetu w brytyjskim rynku reklamy wyni&oacute;s\u0142 w pierwszym p&oacute;\u0142roczu br. 23 proc., telewizji &#8211; 21,9 proc. &#8211; wynika z najnowszego raportu IAB i PricewaterhouseCoopers.<\/p>\n<p>Reklamodawcy na Wyspach w ci\u0105gu sze\u015bciu miesi\u0119cy 2009 r. wydali na promocj\u0119 w internecie 1,75 mld funt&oacute;w, co oznacza wzrost o 4,6 proc. w por&oacute;wnaniu z tym samym okresem przed rokiem. 60 proc. tej kwoty poch\u0142on\u0119\u0142y wydatki na reklam\u0119 w wyszukiwarkach.<\/p>\n<p>W okresie stycze\u0144-czerwiec na promocj\u0119 w telewizji marketerzy w Wlk. Brytanii wydali 1,6 mld funt&oacute;w, o 17 proc. mniej ni\u017c przed rokiem.<\/p>\n<p>Internet jest najwi\u0119kszym medium reklamowym r&oacute;wnie\u017c w Danii (21 proc.).<\/p>\n","protected":false},"excerpt":{"rendered":"Po raz pierwszy w historii reklamodawcy w Wlk. Brytanii wydali na promocj\u0119 w internecie wi\u0119cej ni\u017c w telewizji.","protected":false},"author":1,"featured_media":33105,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[137,1051],"class_list":{"0":"post-33104","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-iab","9":"tag-pricewaterhousecoopers","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=33104"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/33105"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=33104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=33104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=33104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}