{"id":33022,"date":"2009-10-01T15:46:00","date_gmt":"2009-10-01T13:46:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/coca-cola-szuka-twarzy-do-reklamy\/"},"modified":"2009-10-01T15:46:00","modified_gmt":"2009-10-01T13:46:00","slug":"coca-cola-szuka-twarzy-do-reklamy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/coca-cola-szuka-twarzy-do-reklamy.html","title":{"rendered":"Coca-Cola szuka twarzy do reklamy"},"content":{"rendered":"<p>Aby wzi\u0105\u0107 udzia\u0142 w konkursie nale\u017cy by\u0107 u\u017cytkownikiem  portalu spo\u0142eczno\u015bciowego Facebook oraz mie\u0107 w gronie swoich &#8222;przyjaci&oacute;\u0142&#8221; profil marki Coca-Cola, stworzony przez dw&oacute;ch jej fan&oacute;w &#8211; Dusty&#8217;ego i Michaela.<\/p>\n<p>Ka\u017cdy z uczestnik&oacute;w konkursu mo\u017ce zg\u0142osi\u0107 za pomoc\u0105 specjalnej facebook&#8217;owej aplikacji nie wi\u0119cej ni\u017c pi\u0119\u0107 film&oacute;w o d\u0142ugo\u015bci do jednej minuty. Musz\u0105 w nich w jak najoryginalniejszy spos&oacute;b odda\u0107 typowe dla picia Coca-Coli d\u017awi\u0119ki: &#8222;psst&#8221; towarzysz\u0105ce otwieraniu puszki, grzechotanie kostek lodu o \u015bcianki szklanki, bulgotanie podczas nalewania i picia czy charakterystyczne, d\u0142ugie &#8222;achhh&#8221;, kt&oacute;re najcz\u0119\u015bciej wydajemy z siebie po pierwszym, orze\u017awiaj\u0105cym \u0142yku.<\/p>\n<p>Wszystkie nagrania, kt&oacute;re wezm\u0105 udzia\u0142 w konkursie zostan\u0105 ocenione przez specjalne jury. Autorzy najlepszych wezm\u0105 udzia\u0142 w spocie, kt&oacute;ry wyemitowany zostanie w roku 2010.<\/p>\n","protected":false},"excerpt":{"rendered":"Na Facebooku rozpoczyna si\u0119 konkurs Coca-Coli, w kt&oacute;rym g\u0142&oacute;wn\u0105 nagrod\u0105 jest udzia\u0142 w spocie reklamowym &#8222;The Sounds Of Coca-Cola&#8221;.","protected":false},"author":1,"featured_media":33023,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-33022","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=33022"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33022\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/33023"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=33022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=33022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=33022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}