{"id":33006,"date":"2009-10-02T01:44:38","date_gmt":"2009-10-01T23:44:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pikantna-kampania-axe-wideo\/"},"modified":"2009-10-02T01:44:38","modified_gmt":"2009-10-01T23:44:38","slug":"pikantna-kampania-axe-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pikantna-kampania-axe-wideo.html","title":{"rendered":"Pikantna kampania Axe (wideo)"},"content":{"rendered":"<p>Kampania obejmuje 30-sekundowe spoty telewizyjne, 60-sekundowe reklamy kinowe oraz dzia\u0142ania w internecie. Przekaz informacyjny pojawia si\u0119 tak\u017ce w prasie &#8211; g\u0142&oacute;wnie w m\u0119skich magazynach lifestyle&#8217;owych. Dope\u0142nieniem akcji s\u0105 dzia\u0142ania OOH.<\/p>\n<p>Kampania internetowa prowadzona jest m.in. na portalach onet.pl, fotka.pl, wrzuta.pl, mojageneracja.pl, nasza-klasa.pl, a tak\u017ce w komunikatorze Gadu-Gadu, gdzie po&nbsp;raz&nbsp;kolejny w przypadku marki Axe zastosowano banner wideo.<\/p>\n<p>Netizens i G7 odpowiadaj\u0105 za kreacj\u0119, adaptacj\u0119 i produkcj\u0119&nbsp;kampanii. Media zaplanowa\u0142 dom Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja interaktywna Netizens przygotowa\u0142a kolejn\u0105 kampani\u0119 dla marki Axe. Akcja &#8222;Zapach z pieprzem&#8221; dotyczy nowego dezodorantu Axe Instinct z&nbsp;pieprzem i chilli.","protected":false},"author":1,"featured_media":33007,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[811,109],"class_list":{"0":"post-33006","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-g7","9":"tag-netizens","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=33006"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/33006\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/33007"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=33006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=33006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=33006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}