{"id":32928,"date":"2009-10-05T13:11:16","date_gmt":"2009-10-05T11:11:16","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/red8-skacze-przez-przeszkody-z-ibupromem-zatoki\/"},"modified":"2009-10-05T13:11:16","modified_gmt":"2009-10-05T11:11:16","slug":"red8-skacze-przez-przeszkody-z-ibupromem-zatoki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/red8-skacze-przez-przeszkody-z-ibupromem-zatoki.html","title":{"rendered":"Red8 skacze przez przeszkody z Ibupromem Zatoki"},"content":{"rendered":"<p>Celem dzia\u0142a\u0144 jest wzmacnianie wizerunku marki.<\/p>\n<p>Spot &#8222;Konie&#8221; to czwarta ju\u017c ods\u0142ona nowej platformy komunikacji stworzonej dla marki Ibuprom przez agencj\u0119 Red8, w ramach kt&oacute;rej dotychczas poznali\u015bmy zdobywczyni\u0119 Mount Everestu, \u017ceglark\u0119 samotnie op\u0142ywaj\u0105c\u0105 \u015bwiat oraz uczestniczk\u0119 maraton&oacute;w.<\/p>\n<p>Bohaterk\u0105 nowej reklamy jest Ma\u0142gorzata Ciszek-Lewicka, pasjonatka koni startuj\u0105ca w konkursach skok&oacute;w przez przeszkody.<\/p>\n<p>Podobnie jak poprzednie reklamy, spot zrealizowany jest w formie zbli\u017conej do dokumentu. Dlatego te\u017c cz\u0119\u015b\u0107 zdj\u0119\u0107 robionych by\u0142a podczas prawdziwych zawod&oacute;w w Warszawie na pocz\u0105tku wrze\u015bnia tego roku.<\/p>\n","protected":false},"excerpt":{"rendered":"Z pocz\u0105tkiem pa\u017adziernika rusza kolejna ods\u0142ona kampanii Ibupromu pod has\u0142em &#8222;Dla niepokonanych&#8221; autorstwa Red8.","protected":false},"author":1,"featured_media":32929,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[814],"class_list":{"0":"post-32928","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-red8","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=32928"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/32929"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=32928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=32928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=32928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}