{"id":32908,"date":"2009-10-05T15:45:27","date_gmt":"2009-10-05T13:45:27","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ballantines-znajdz-swoja-perspektywe\/"},"modified":"2009-10-05T15:45:27","modified_gmt":"2009-10-05T13:45:27","slug":"ballantines-znajdz-swoja-perspektywe","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ballantines-znajdz-swoja-perspektywe.html","title":{"rendered":"Ballantine&#8217;s: znajd\u017a swoj\u0105 perspektyw\u0119"},"content":{"rendered":"<p>Osi\u0105 komunikacyjn\u0105 &#8222;Planu Ballantine&#8217;s&#8221; s\u0105 has\u0142a: &#8222;Znajd\u017a sw&oacute;j rytm&#8221;, &#8222;Znajd\u017a swoj\u0105 perspektyw\u0119&#8221;, &#8222;Znajd\u017a swoj\u0105 przestrze\u0144&#8221;. Has\u0142a odzwierciedlaj\u0105 za\u0142o\u017cenie kampanii, kt&oacute;rym jest zach\u0119canie konsument&oacute;w do kreowania alternatywnego, indywidualnego planu na \u017cycie, pozwalaj\u0105cego znale\u017a\u0107 w\u0142asn\u0105 drog\u0119 dotarcia do wyznaczonych cel&oacute;w. Kampanii towarzyszy\u0107 b\u0119d\u0105 animacje dla konsument&oacute;w w kanale off-trade.<\/p>\n<p>Nowa kampania zak\u0142ada komunikacj\u0119 przy wykorzystaniu miesi\u0119cznej promocji konsumenckiej buy&amp;get, kt&oacute;ra obejmie kluczowe hipermarkety w Polsce. Przy zakupie whisky Ballantine&#8217;s Finest konsument otrzyma kupon konkursowy. Po udzieleniu odpowiedzi na pytanie &#8222;Czym jest dla Ciebie Plan Ballantine&#8217;s&#8221; zaznaczy jedn\u0105 z trzech nagr&oacute;d jakie chcia\u0142by otrzyma\u0107, a bezpo\u015brednio nawi\u0105zuj\u0105cych do hase\u0142 kampanii.<\/p>\n<p>Za koncept, kreacj\u0119 oraz obs\u0142ug\u0119 animacji off-trade i odpowiedzialna jest agencja marketingu zintegrowanego TequilaPolska.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza og&oacute;lnopolska kampania wizerunkowa marki Ballantine&#8217;s Finest.","protected":false},"author":1,"featured_media":32909,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-32908","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=32908"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/32909"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=32908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=32908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=32908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}