{"id":32878,"date":"2009-10-06T10:47:05","date_gmt":"2009-10-06T08:47:05","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/trojwymiarowe-graffiti-pzu-w-centrum-warszawy\/"},"modified":"2009-10-06T10:47:05","modified_gmt":"2009-10-06T08:47:05","slug":"trojwymiarowe-graffiti-pzu-w-centrum-warszawy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/trojwymiarowe-graffiti-pzu-w-centrum-warszawy.html","title":{"rendered":"Tr\u00f3jwymiarowe graffiti PZU w centrum Warszawy"},"content":{"rendered":"<p>Inicjatorem i pomys\u0142odawc\u0105 happeningu by\u0142a firma PZU,  kt&oacute;ra kontynuuj\u0105c niestandardowe dzia\u0142ania marketingowe, postanowi\u0142a wykorzysta\u0107 kolejne niekonwencjonalne narz\u0119dzie, jakim jest tr&oacute;jwymiarowe graffiti. W tym celu firma zaprosi\u0142a do wsp&oacute;\u0142pracy znanego artyst\u0119 sztuki ulicznej w Polsce &#8211; Marka Kierklo, kt&oacute;ry specjaln\u0105 technik\u0105 wykona\u0142 tr&oacute;jwymiarowy rysunek na dziedzi\u0144cu Z\u0142otych Taras&oacute;w w Warszawie.<\/p>\n<p>Organizatorem happeningu by\u0142a agencja Prowokator. Kampani\u0119 od strony kreacji przygotowa\u0142y agencje Leo Burnett i K2 Internet.<\/p>\n<p>Kampania PZU Pomoc stanowi po\u0142\u0105czenie outdooru z dzia\u0142aniami w internecie. Dzia\u0142ania w prasie, opr&oacute;cz tradycyjnych reklam, obejmowa\u0107 b\u0119d\u0105 tak\u017ce wsp&oacute;lne inicjatywy z wydawnictwami, a w internecie, obok standardowych billboard&oacute;w, e-mailingu i kampanii w wyszukiwarkach, zastosowane zostan\u0105 inne, niestandardowe dzia\u0142ania promocyjne, takie jak rozszerzona rzeczywisto\u015b\u0107 i konkurs SMS-owy z nagrod\u0105.<\/p>\n<p>Kampanii towarzyszy r&oacute;wnie\u017c specjalnie dedykowana strona <a rel=\"nofollow noopener\" href=\"http:\/\/www.pzu.pl\/pzupomoc\" target=\"_blank\">www.pzu.pl\/pzupomoc<\/a>.<\/p>\n<p>Akcja potrwa do ko\u0144ca grudnia.<\/p>\n","protected":false},"excerpt":{"rendered":"Od kilku dni odwiedzaj\u0105cy Z\u0142ote Tarasy w Warszawie mog\u0105 podziwia\u0107 graffiti usytuowane na placu tu\u017c obok galerii.","protected":false},"author":1,"featured_media":32879,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[709,1290,324],"class_list":{"0":"post-32878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-k2-internet","9":"tag-leo-burnett","10":"tag-pzu","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=32878"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/32879"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=32878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=32878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=32878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}