{"id":32806,"date":"2009-10-07T13:57:19","date_gmt":"2009-10-07T11:57:19","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jet-line-i-rmf-maxxx-w-trojmiescie\/"},"modified":"2015-01-13T16:52:54","modified_gmt":"2015-01-13T16:52:54","slug":"jet-line-i-rmf-maxxx-w-trojmiescie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/jet-line-i-rmf-maxxx-w-trojmiescie.html","title":{"rendered":"Jet Line i RMF Maxxx w Tr\u00f3jmie\u015bcie"},"content":{"rendered":"<p>Kampania odbywa si\u0119 w Tr&oacute;jmie\u015bcie i podobnie jak poprzednie jest kierowana jest do m\u0142odzie\u017cy. MobiJety pokazuj\u0105 s\u0142uchaczy z Tr&oacute;jmiasta na tle charakterystycznych miejsc Gdyni i Gda\u0144ska.<\/p>\n<p>W akcji wykorzystywane s\u0105 3 MobiJety, poruszaj\u0105ce si\u0119 w konwoju, je\u017cd\u017c\u0105 jeden za drugim i parkuj\u0105 obok siebie. Pomys\u0142 kampanii konsekwentnie opiera si\u0119 na budowaniu wizerunku stacji lokalnej. Na plakatach pojawiaj\u0105 si\u0119 budynki Sea Towers oraz pomnik Neptuna.<\/p>\n<p>Kreacj\u0119 oraz media plan przygotowa\u0142 dzia\u0142 promocji Grupy RMF, za\u015b za udzia\u0142 MobiJet&oacute;w (przejazdy, miejsca parkowania i logistyka) w ca\u0142o\u015bci odpowiada Jet Line.<\/p>\n<p>Kampania na no\u015bnikach Jet Line potrwa do 11 pa\u017adziernika.<\/p>\n","protected":false},"excerpt":{"rendered":"Jet Line po raz kolejny pracuje dla radia RMF Maxxx. W\u015br&oacute;d nietypowych no\u015bnik&oacute;w wykorzystywanych w kampanii s\u0105 reklamowe auta MobiJety.","protected":false},"author":1,"featured_media":32807,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9674,9642],"tags":[633,972],"class_list":{"0":"post-32806","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ooh","8":"category-atl","9":"tag-jet-line","10":"tag-rmf-maxxx","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=32806"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/32807"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=32806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=32806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=32806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}