{"id":32768,"date":"2009-10-08T10:23:54","date_gmt":"2009-10-08T08:23:54","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/skoda-yeti-4x4-wchodzi-na-rynek\/"},"modified":"2009-10-08T10:23:54","modified_gmt":"2009-10-08T08:23:54","slug":"skoda-yeti-4x4-wchodzi-na-rynek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/skoda-yeti-4x4-wchodzi-na-rynek.html","title":{"rendered":"\u0160koda Yeti 4&#215;4 wchodzi na rynek"},"content":{"rendered":"<p>Kampania wprowadzaj\u0105ca nowy model &Scaron;kody Yeti 4&#215;4, to pierwszy przyk\u0142ad na polskim rynku kampanii telewizyjnej odsy\u0142aj\u0105cej do stron Google, zamiast podawania brandowego adresu strony www.<\/p>\n<p>Wykorzystano w niej spot telewizyjny zawieraj\u0105cy komunikat &#8222;wygraj Yeti&#8221;, kt&oacute;ry jest wpisywany w okno wyszukiwarki. W ten spos&oacute;b widz zosta\u0142 odes\u0142any do wyszukiwarki Google.pl. W tym samym czasie emitowana jest reklama SEM, kt&oacute;ra kieruje internaut&oacute;w do konkursu i strony promocyjnej.<\/p>\n<p>Sytuacj\u0119 wykorzysta\u0142 dzia\u0142 marketingu Nissana, kt&oacute;ry przy wynikach wyszukiwania umie\u015bci\u0142 swoj\u0105 reklam\u0119. O szczeg&oacute;\u0142ach mo\u017cna przeczyta\u0107 na <a href=\"http:\/\/www.blog.mediafun.pl\/index.php\/2009\/10\/08\/skoda-yeti-jest-ryzyko-jest-zabawa\/\" target=\"_blank\" rel=\"noopener\">blogu Macieja Budzicha<\/a>.&nbsp;<\/p>\n<p>Kampani\u0119 zaplanowa\u0142 Mediacom oraz Outrider. Kreacj\u0119 do kampanii przygotowa\u0142a agencja Change Integrated.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza kompania nowego modelu Skody &#8211; Yeti 4&#215;4, kt&oacute;ra \u0142\u0105czy marketing w wyszukiwarkach i kampani\u0119 TV.","protected":false},"author":1,"featured_media":32769,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[933,831],"class_list":{"0":"post-32768","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-change-integrated","9":"tag-mediacom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=32768"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32768\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/32769"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=32768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=32768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=32768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}