{"id":32344,"date":"2009-10-19T15:48:24","date_gmt":"2009-10-19T13:48:24","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/unilever-wydal-473-mln-zl-na-reklame\/"},"modified":"2009-10-19T15:48:24","modified_gmt":"2009-10-19T13:48:24","slug":"unilever-wydal-473-mln-zl-na-reklame","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/unilever-wydal-473-mln-zl-na-reklame.html","title":{"rendered":"Unilever wyda\u0142 473 mln z\u0142 na reklam\u0119"},"content":{"rendered":"<p>Wed\u0142ug oficjalnych cennik&oacute;w, bez uwzgl\u0119dnienia rabat&oacute;w, w okresie stycze\u0144 &#8211; wrzesie\u0144 2009 r. reklamodawcy wydali na reklam\u0119 w telewizji, radiu i prasie 12,7 mld z\u0142. O 0,27 proc. mniej ni\u017c w tym samym okresie ub.r. &#8211; wynika z danych firmy Expert Monitor.<\/p>\n<p>Liderem wydatk&oacute;w reklamowych w Polsce pozosta\u0142 Unilever Polska. Jego wydatki w tym okresie wynios\u0142y 473,3 mln z\u0142 (w ub.r. 448,2 mln z\u0142). Na drugim miejscu jest PTK Centertel, kt&oacute;ry wyda\u0142 317,4 mln z\u0142 (232,8 mln z\u0142 przed rokiem). Na trzecim miejscu uplasowa\u0142 si\u0119 L&#8217;Oreal Polska z wynikiem 312,4 mln z\u0142 (258,4 mln z\u0142 rok temu).<\/p>\n<p>Kolejny jest Polkomtel, kt&oacute;ry wyda\u0142 310,2 mln z\u0142 (268 mln z\u0142 w 2008 r.). Pierwsz\u0105 pi\u0105tk\u0119 zamyka Polska Telefonia Cyfrowa z wynikiem 277 mln z\u0142 (w ub.r. &#8211; 271,6 mln z\u0142).<\/p>\n","protected":false},"excerpt":{"rendered":"W ci\u0105gu 9 miesi\u0119cy br. najwi\u0119cej na reklam\u0119 wyda\u0142 koncern Unilever, wyprzedzaj\u0105c L&#8217;Oreal i operator&oacute;w kom&oacute;rkowych.","protected":false},"author":1,"featured_media":32345,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1836],"class_list":{"0":"post-32344","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-expert-monitor","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=32344"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/32345"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=32344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=32344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=32344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}