{"id":32320,"date":"2009-10-20T11:14:14","date_gmt":"2009-10-20T09:14:14","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ikea-w-warszawie-sie-nie-miesci\/"},"modified":"2009-10-20T11:14:14","modified_gmt":"2009-10-20T09:14:14","slug":"ikea-w-warszawie-sie-nie-miesci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ikea-w-warszawie-sie-nie-miesci.html","title":{"rendered":"IKEA w Warszawie si\u0119 nie mie\u015bci"},"content":{"rendered":"<p>Kampania przebiega pod has\u0142em &#8222;Najwi\u0119ksza IKEA w Polsce w Warszawie si\u0119 nie mie\u015bci&#8221; pojawi\u0142o si\u0119 na <br \/>billboardach, citylightach, autobusach i tramwajach.<\/p>\n<p>Na wi\u0119kszo\u015bci no\u015bnik&oacute;w przedstawiono symbolizuj\u0105cy Warszaw\u0119 samoch&oacute;d ob\u0142adowany charakterystycznymi p\u0142askimi paczkami IKEA, z kt&oacute;rych cz\u0119\u015b\u0107 nie mie\u015bci si\u0119 ju\u017c na dachu auta. Kreacja uzupe\u0142niaj\u0105ca przedstawia t\u0119 sam\u0105 Warszaw\u0119 pod\u0105\u017caj\u0105c\u0105 za \u0142&oacute;dk\u0105. Towarzyszy jej has\u0142o &#8222;Warszawa za \u0141odzi\u0105. IKEA w \u0141odzi. Najwi\u0119ksza w Polsce&#8221;.<\/p>\n<p>Koncepcj\u0119 kreatywn\u0105 kampanii przygotowa\u0142a agencja reklamowa Team One.<\/p>\n<p>Ju\u017c na pocz\u0105tku kampanii rozpoczyna si\u0119 dystrybucja katalogu IKEA 2010, prezentuj\u0105cego ofert\u0119 sklepu wa\u017cn\u0105 przez ca\u0142y rok. W ci\u0105gu najbli\u017cszych tygodni 700 tysi\u0119cy egzemplarzy trafi bezpo\u015brednio do mieszka\u0144c&oacute;w miasta i regionu. Katalogi b\u0119d\u0105 r&oacute;wnie\u017c dost\u0119pne w sklepie, ju\u017c od dnia otwarcia.<\/p>\n<p>Niebawem kampania reklamowa wkroczy w drugi etap i zostanie uzupe\u0142niona o kolejne elementy.<\/p>\n<p>Za zakup medi&oacute;w off line odpowiedzialny jest dom mediowy Mediaedge:cia, a dzia\u0142ania ambientowe prowadzi agencja New Look. Kampani\u0119 w internecie obs\u0142uguj\u0119 natomiast dom mediowy ACR oraz agencja interaktywna K2 Internet.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania reklamowa zapowiadaj\u0105ca otwarcie \u0142&oacute;dzkiego sklepu IKEA.","protected":false},"author":1,"featured_media":32321,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[745,171,709,831,2476],"class_list":{"0":"post-32320","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-acr","9":"tag-ikea","10":"tag-k2-internet","11":"tag-mediacom","12":"tag-new-look-group","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=32320"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/32321"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=32320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=32320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=32320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}