{"id":32280,"date":"2009-10-21T10:43:48","date_gmt":"2009-10-21T08:43:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zmiany-w-piap\/"},"modified":"2009-10-21T10:43:48","modified_gmt":"2009-10-21T08:43:48","slug":"zmiany-w-piap","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/ludzie\/awanse\/zmiany-w-piap.html","title":{"rendered":"Zmiany w PIAP"},"content":{"rendered":"<p>Utworzone stanowisko sekretarza zarz\u0105du obj\u0119\u0142a Katarzyna Wojniak, wsp&oacute;\u0142pracuj\u0105c z Izb\u0105 w oparciu o zewn\u0119trzn\u0105 obs\u0142ug\u0119 agencyjn\u0105.<\/p>\n<p>&#8211; Zdecydowali\u015bmy si\u0119 na ma\u0142\u0105 reorganizacj\u0119 i powierzenie zewn\u0119trznej firmie obs\u0142ugi Izby co ma usprawni\u0107 jej dzia\u0142anie, a tak\u017ce u\u0142atwi\u0107 rozliczenie z dzia\u0142alno\u015bci w oparciu o wyniki. Wsp&oacute;lnie ustalili\u015bmy dwa najwa\u017cniejsze cele: zwi\u0119kszenie liczby cz\u0142onk&oacute;w, aby Izba by\u0142a reprezentatywnym g\u0142osem bran\u017cy oraz dzia\u0142alno\u015b\u0107 promocyjna obejmuj\u0105ca stowarzyszenie, cz\u0142onk&oacute;w i rynek artyku\u0142&oacute;w promocyjnych &#8211; m&oacute;wi Magdalena Kucharzewska, wiceprezes zarz\u0105du PIAP.<\/p>\n<p>PIAP zamierza si\u0119 tak\u017ce skupi\u0107 na integracji bran\u017cy. Rozpocz\u0119to rozmowy maj\u0105ce na celu zwi\u0119kszenie zaanga\u017cowania agencji reklamowych w dzia\u0142alno\u015b\u0107 PIAP. Agencje maj\u0105 wskaza\u0107 kierunki dzia\u0142a\u0144 przede wszystkim w zakresie kampanii promuj\u0105cej artyku\u0142y promocyjne jako skuteczny no\u015bnik reklamy, jaka ma by\u0107 skierowana do klient&oacute;w ko\u0144cowych.<\/p>\n","protected":false},"excerpt":{"rendered":"Zarz\u0105d Polskiej Izby Artyku\u0142&oacute;w Promocyjnych zreorganizowa\u0142 prac\u0119 stowarzyszenia, rezygnuj\u0105c tymczasowo z funkcji dyrektora generalnego.","protected":false},"author":1,"featured_media":32281,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9678],"tags":[1878],"class_list":{"0":"post-32280","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-awanse","8":"tag-piap","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=32280"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/32281"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=32280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=32280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=32280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}