{"id":32264,"date":"2009-10-21T11:34:38","date_gmt":"2009-10-21T09:34:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/powszechne-badania-czekolady-dzialania-w-sieci\/"},"modified":"2009-10-21T11:34:38","modified_gmt":"2009-10-21T09:34:38","slug":"powszechne-badania-czekolady-dzialania-w-sieci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/powszechne-badania-czekolady-dzialania-w-sieci.html","title":{"rendered":"Powszechne Badania Czekolady Dzia\u0142ania w sieci"},"content":{"rendered":"<p>Serwis&nbsp;<a href=\"http:\/\/terravita.pl\/\" target=\"_blank\" rel=\"noopener\">Terravita.pl<\/a>&nbsp;ma na celu wsparcie kampanii promocyjnej nowych opakowa\u0144 czekolad.<\/p>\n<p>Idea strony zbudowana jest wok&oacute;\u0142 postaci profesora Terrskiego &#8211; wirtualnego brand hero marki &#8211; kt&oacute;ry oprowadza internaut\u0119 po zakamarkach serwisu i opowiada mu o tajnikach smaku i oddzia\u0142ywania czekolady.<\/p>\n<p>W tej chwili g\u0142&oacute;wnym elementem strony jest trwaj\u0105cy miesi\u0105c internetowy konkurs pod szyldem &#8222;Powszechne Badania Czekolady Dzia\u0142ania&#8221;. R&oacute;wnolegle z konkursem na stronie emitowana jest w internecie kampania reklamowa marki Terravita, tak\u017ce z wykorzystaniem wirtualnego profesora Terrskiego. Obie akcje promocyjne maj\u0105 potrwa\u0107 do ko\u0144ca miesi\u0105ca, a nowa strona b\u0119dzie utrzymywana co najmniej przez dwa kolejne lata.<\/p>\n<p>Eskadra Opcom zlecenie pozyska\u0142a w drodze przetargu.<\/p>\n","protected":false},"excerpt":{"rendered":"Eskadra Opcom uruchomi\u0142a serwis produktowy dla marki Terravita, a razem z nim konkurs &#8222;Powszechne Badania Czekolady Dzia\u0142ania&#8221;.","protected":false},"author":1,"featured_media":32265,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[685],"class_list":{"0":"post-32264","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-eskadra","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=32264"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32264\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/32265"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=32264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=32264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=32264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}