{"id":32260,"date":"2009-10-21T11:56:45","date_gmt":"2009-10-21T09:56:45","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/fisielowy-kubek-od-delecty-na-ekranie-tv-wideo\/"},"modified":"2009-10-21T11:56:45","modified_gmt":"2009-10-21T09:56:45","slug":"fisielowy-kubek-od-delecty-na-ekranie-tv-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/fisielowy-kubek-od-delecty-na-ekranie-tv-wideo.html","title":{"rendered":"Fisielowy Kubek od Delecty na ekranie TV (wideo)"},"content":{"rendered":"<p>Kampania telewizyjna oparta na 15-sekundowym spocie potrwa do po\u0142owy listopada. Dodatkowo, do ko\u0144ca listopada zaplanowano emisje billboard&oacute;w sponsorskich przed wybranymi wieczorynkami w TVP1.<\/p>\n<p>Akcja reklamowa ma zwi\u0119kszy\u0107 \u015bwiadomo\u015b\u0107 wizerunku dzieci\u0119cego bohatera Kr&oacute;lika Fisiela, a w d\u0142u\u017cszej perspektywie prze\u0142o\u017cy\u0107 si\u0119 na wzmocnienie pozycji marki Delecta w kategorii deser&oacute;w w proszku.<\/p>\n<p>Na potrzeby bie\u017c\u0105cej kampanii adaptowano spot utrzymany w czarno-bia\u0142ej, rysunkowej estetyce, sp&oacute;jnej z dotychczasow\u0105 komunikacj\u0105 reklamow\u0105 marki.<\/p>\n<p>Film przygotowa\u0142a agencja Red8 Communication Group. Emisje spot&oacute;w w TVP1, TVP2, TV4, Polsacie, Polsacie 2, TVN, TVN7, TVN Style oraz kana\u0142ach dzieci\u0119cych z portfolio At Media zaplanowa\u0142 Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania reklamowa Fisielowego Kubka &#8211; nowego kisielu bez gotowania dla dzieci od Delecty.","protected":false},"author":1,"featured_media":32261,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[814,377],"class_list":{"0":"post-32260","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-red8","9":"tag-starcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=32260"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/32261"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=32260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=32260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=32260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}