{"id":32132,"date":"2009-10-26T11:25:52","date_gmt":"2009-10-26T10:25:52","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/orico-reklamuje-sie-w-internecie\/"},"modified":"2009-10-26T11:25:52","modified_gmt":"2009-10-26T10:25:52","slug":"orico-reklamuje-sie-w-internecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/orico-reklamuje-sie-w-internecie.html","title":{"rendered":"Orico reklamuje si\u0119 w internecie"},"content":{"rendered":"<p>Akcja b\u0119dzie mia\u0142a charakter edukacyjny, wizerunkowy oraz produktowy.<\/p>\n<p>Kampania ma na celu przybli\u017cenie konsumentom produkt&oacute;w sojowych i sposob&oacute;w ich wykorzystywania w codziennym od\u017cywianiu. Ma tak\u017ce prze\u0142ama\u0107 dotychczasowe negatywne  opinie na temat wyrob&oacute;w z soi. Podkre\u015bla to has\u0142o kampanii &#8222;Znajd\u017a r&oacute;\u017cnic\u0119. R&oacute;\u017cnica to twoje zdrowie&#8221;.<\/p>\n<p>W kampanii wykorzystano mi\u0119dzy innymi: double billboard, link TXT i rectangle, kt&oacute;re pojawi\u0105 si\u0119 na takich portalach jak: Wirtualna Polska, Onet czy Interia. Kampania obejmuje r&oacute;wnie\u017c strony po\u015bwi\u0119cone kuchni i gotowaniu, takie jak Smaker.pl oraz Kuchnia.o2.pl oraz WP.pl (sekcja kuchnia). Do u\u017cytkownik&oacute;w Tlen.pl skierowane zostan\u0105 mailingi reklamowe informuj\u0105ce o produktach sojowych Orico.<\/p>\n<p>W ramach kampanii powsta\u0142 r&oacute;wnie\u017c 30-sekundowy spot radiowy, kt&oacute;ry b\u0119dzie emitowany na stronie internetowego radia Open.FM.<\/p>\n<p>Kreacj\u0105 i produkcj\u0105 zaj\u0119\u0142a si\u0119 agencja Opus B. Za planowanie i zakup medi&oacute;w odpowiada dom mediowy Mediaedge:cia.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 nowa internetowa kampania reklamowa promuj\u0105ca produkty marki Orico.","protected":false},"author":1,"featured_media":32133,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1424,735],"class_list":{"0":"post-32132","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mediaedgecia","9":"tag-opus-b","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=32132"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/32133"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=32132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=32132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=32132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}