{"id":32128,"date":"2009-10-26T11:35:25","date_gmt":"2009-10-26T10:35:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zostan-inwestycyjnym-tygrysem-z-kbc-securities\/"},"modified":"2009-10-26T11:35:25","modified_gmt":"2009-10-26T10:35:25","slug":"zostan-inwestycyjnym-tygrysem-z-kbc-securities","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zostan-inwestycyjnym-tygrysem-z-kbc-securities.html","title":{"rendered":"Zosta\u0144 inwestycyjnym tygrysem z KBC Securities"},"content":{"rendered":"<p>Kampania potrwa cztery tygodnie, a reklamy uka\u017c\u0105 si\u0119 m.in. w Gazecie Wyborczej, Rzeczpospolitej, Pulsie Biznesu, Parkiecie oraz Polityce, a tak\u017ce w internecie (Onet.pl, Money.pl i Bankier.pl).<\/p>\n<p>W telewizji nowe platformy inwestycyjne promowa\u0107 b\u0119d\u0105 30- i 15-sekundowe spoty w TVN24 oraz TVP Info. Zaplanowano tak\u017ce 8-sekundowe billboardy sponsorskie, kt&oacute;re ukazywa\u0107 si\u0119 b\u0119d\u0105 w programie &#8222;Bilans Tygodnia&#8221; w TVN CNBC.<\/p>\n<p>G\u0142&oacute;wny claim kampanii to &#8222;Zosta\u0144 inwestycyjnym tygrysem&#8230;&#8221;. W kreacji wykorzystano wizerunek tygrysa, jako synonim si\u0142y, zdecydowania i odwagi w podejmowaniu decyzji inwestycyjnych. Pod logo KBC Securities pojawia si\u0119 has\u0142o &#8222;Pod\u0105\u017caj za instynktem&#8221;.<\/p>\n<p>Za przygotowanie kreacji odpowiedzialna jest agencja Henyo Behrendt, a za zakup medi&oacute;w SPC House of Media. Dzia\u0142ania PR prowadzi agencja magnifiCo PR.<\/p>\n","protected":false},"excerpt":{"rendered":"KBC Securities rozpoczyna kampani\u0119 reklamow\u0105 informuj\u0105c\u0105 o dw&oacute;ch nowych platformach inwestycyjnych: KBCmakler oraz KBCtrader.","protected":false},"author":1,"featured_media":32129,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1266],"class_list":{"0":"post-32128","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-magnifico-pr","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=32128"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/32129"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=32128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=32128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=32128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}