{"id":32110,"date":"2009-10-26T15:43:17","date_gmt":"2009-10-26T14:43:17","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/effie-2009-grand-prix-dla-pzl\/"},"modified":"2015-01-13T01:01:23","modified_gmt":"2015-01-13T01:01:23","slug":"effie-2009-grand-prix-dla-pzl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/wydarzenia\/konkursy\/effie-2009-grand-prix-dla-pzl.html","title":{"rendered":"Effie 2009: Grand Prix dla PZL"},"content":{"rendered":"<p>W tegorocznym konkursie Effie na najbardziej efektywne dzia\u0142ania komunikacji marketingowej rozdano 39 nagr&oacute;d: 3 z\u0142ote, 22 srebrne i 14 br\u0105zowych.<\/p>\n<p>Jury uzna\u0142o, \u017ce w tym roku na Grand Prix zas\u0142u\u017cy\u0142a agencja PZL i przygotowana przez ni\u0105 kampania launchowa Alior Banku.<\/p>\n<p>Tegoroczni zdobywcy z\u0142otych Effie to: w kategoriach long term agencja Legend Group za kampani\u0119 &#8222;Pomys\u0142 na obiad ka\u017cdego dnia&#8221;; w kategorii launch agencja PZL za kampani\u0119 wprowadzajac\u0105 Alior Banku; w kategorii non-profit TBWA za kampani\u0119 &#8222;Niepe\u0142nosprawni intelektualnie mog\u0105 Ci\u0119 zarazi\u0107&#8230; ale tylko pasj\u0105&#8221;.<\/p>\n<p>Srebrne statuetki zdobyli: Starcom (3), DDB Warszawa, Ogilvy i Universal McCann (po 2) oraz Leo Burnett Warszawa, Grey Worldwide Warszawa, Red8 Communications Group, Banah Group, BBDO Warszawa, Scholz&amp;Friends Warszawa, Change Integrated, Brain, Publicis, Mindshare Polska, Mediaedge:cia, Maxus Warszawa, i Macroscope OMD (po 1). Br\u0105zowymi statuetkami uhonorowano Mediaedge:cia (4), Brain i MediaCom Warszawa (po 2) oraz BBDO warszawa, Ogilvy, Polbank EFG, ZenithOptimedia, Mindshare Polska i Carat (po 1).<\/p>\n<p>W gronie agencji i dom&oacute;w mediowych wsp&oacute;\u0142zg\u0142aszaj\u0105cych nagrodzone kampanie i uhonorowanych podczas gali znalaz\u0142y si\u0119 Mediaedge:cia, Macroscope OMD, Ogilvy Interactive, E-Graphics, Addapter, DDB, CzteryCzwarte oraz Legend Group.<\/p>\n<p>Tytu\u0142 agencji reklamowej roku przypad\u0142 PZL. Domem mediowym roku zosta\u0142 Mediaedge:cia.<\/p>\n<p>Tegoroczna gala Effie Awards odby\u0142a si\u0119 w Filharmonii Narodowej w Warszawie.<\/p>\n<p><strong><a href=\"http:\/\/dl.getdropbox.com\/u\/23514\/effie_2009.xls\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: none;\">PE\u0141NA LISTA NAGRODZONYCH<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Agencj\u0119 PZL nagrodzono Grand Prix w konkursie Effie 2009 za kampani\u0119 wprowadzaj\u0105c\u0105 na rynek Alior Bank.","protected":false},"author":1,"featured_media":32111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4640,9642],"tags":[227],"class_list":{"0":"post-32110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-konkursy","8":"category-atl","9":"tag-effie-awards","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=32110"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/32110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/32111"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=32110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=32110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=32110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}