{"id":31980,"date":"2009-10-29T14:27:13","date_gmt":"2009-10-29T13:27:13","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ronaldo-reklamuje-olej-castrol-edge-wideo\/"},"modified":"2009-10-29T14:27:13","modified_gmt":"2009-10-29T13:27:13","slug":"ronaldo-reklamuje-olej-castrol-edge-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ronaldo-reklamuje-olej-castrol-edge-wideo.html","title":{"rendered":"Ronaldo reklamuje olej Castrol Edge (wideo)"},"content":{"rendered":"<p>G\u0142&oacute;wnym przes\u0142aniem akcji jest promowanie skuteczno\u015bci i niezawodno\u015bci oleju, r&oacute;wnie\u017c w ekstremalnych warunkach.<\/p>\n<p>Trzonem komunikacji jest kampania telewizyjna, kt&oacute;ra potrwa przez najbli\u017cszy miesi\u0105c we wszystkich stacjach og&oacute;lnopolskich (TVP, Polsat, TVN, Polsat Sport i AtMedia). W tym samym czasie odbywa si\u0119 kampania online oparta na formatach wideo, emitowanych w telewizjach internetowych portali Onet, WP, Interia, O2 (Wrzuta i Smog) oraz w sieci reklamowej V2Media.<\/p>\n<p>Dodatkowo w serwisach YouTube i Wrzuta.pl zamieszczony zosta\u0142 spot reklamowy oraz materia\u0142y z jego produkcji, gdzie internauci mog\u0105 przygl\u0105da\u0107 si\u0119 mistrzowskim zagrywkom pi\u0142karskim Cristiano Ronaldo.<\/p>\n<p>Kampania realizowana jest przy wsp&oacute;\u0142pracy agencji Ogilvy (kreacja telewizyjna i internetowa) i Spo\u0142em (obs\u0142uga kana\u0142u na YouTube, seeding oraz kampania w formacie AdVideo) oraz domu mediowego Mindshare (strategia mediowa i zakup medi&oacute;w).<\/p>\n","protected":false},"excerpt":{"rendered":"Cristiano Ronaldo zosta\u0142 twarz\u0105 nowej serii olej&oacute;w silnikowych Castrol Edge w najnowszej kampanii wizerunkowej tej marki.","protected":false},"author":1,"featured_media":31981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[85,299],"class_list":{"0":"post-31980","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare","9":"tag-ogilvy","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=31980"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/31981"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=31980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=31980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=31980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}