Osi\u0105 kampanii jest film, w którym ka\u017cdy mo\u017ce wykorzysta\u0107 posta\u0107 Henia do z\u0142o\u017cenia w\u0142asnych, \u015bwi\u0105tecznych \u017cycze\u0144, a nast\u0119pnie podzielenia si\u0119 nimi z przyjació\u0142mi czy rodzin\u0105 w postaci animowanego klipu.<\/p>\n
Animacja z Heniem w roli g\u0142ównej nawi\u0105zuje do popularnych tematów, m.in. niedawno ogl\u0105danego skoku Baumgartnera, ta\u0144ca Gangnam style czy znanych tekstów z filmów wirusowych.<\/p>\n
\u017byczeniami mo\u017cna si\u0119 dzieli\u0107 na landing page www.lecimyzzyczeniami.pl<\/a> oraz facebookowym profilu Tesco<\/a>.<\/p>\n Kampani\u0119 przygotowa\u0142a agencja Lemon Sky, która realizuje strategi\u0119 social media Tesco od pocz\u0105tku pa\u017adziernika 2011 roku.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Lemon Sky realizuje kampani\u0119 \u015bwi\u0105teczn\u0105 dla Tesco. Tym razem Henio skacze jak Baumgartner i „leci z \u017cyczeniami” w stylu Gangnam style.","protected":false},"author":1,"featured_media":3193,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[67,158],"class_list":{"0":"post-3192","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-lemon-sky","9":"tag-tesco","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3192"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3193"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}