{"id":31900,"date":"2009-11-02T13:37:52","date_gmt":"2009-11-02T12:37:52","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reklama-w-multipakiecie-tvn-i-onet-bardziej-efektywna\/"},"modified":"2009-11-02T13:37:52","modified_gmt":"2009-11-02T12:37:52","slug":"reklama-w-multipakiecie-tvn-i-onet-bardziej-efektywna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/reklama-w-multipakiecie-tvn-i-onet-bardziej-efektywna.html","title":{"rendered":"Reklama w multipakiecie TVN i Onet bardziej efektywna"},"content":{"rendered":"<p>Z przeprowadzonych przez BR TVN bada\u0144 wynika, \u017ce reklama telewizyjna produktu emitowana zar&oacute;wno poprzez stacje TVN oraz na portalu Onet.pl podnosi poziom \u015bwiadomo\u015bci reklamy o prawie 5 proc. ponad warto\u015b\u0107 dodatkowych bud\u017cet&oacute;w przeznaczonych na uzupe\u0142nienie kampanii telewizyjnej o kampani\u0119 internetow\u0105. Jednocze\u015bnie w\u015br&oacute;d os&oacute;b kt&oacute;re widzia\u0142y j\u0105 w obu mediach bardzo wyra\u017anie (o 45 proc.) wzros\u0142a ch\u0119\u0107 zakupu.<\/p>\n<p>Badania przeprowadzone przez firm\u0119 ARC Rynek i Opinia dla kampanii realizowanej przez TVN i Onet.pl dowodz\u0105 skuteczno\u015bci rozwi\u0105za\u0144 synergicznych i uzyskiwanej dzi\u0119ki niej wi\u0119kszej efektywno\u015bci.<\/p>\n","protected":false},"excerpt":{"rendered":"Biuro reklamy TVN przedstawi\u0142o dane dotycz\u0105ce efektywno\u015bci reklamy realizowanej za pomoc\u0105 spotu reklamowego emitowanego zar&oacute;wno w TVN i Onet.pl.","protected":false},"author":1,"featured_media":31901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[132,98],"class_list":{"0":"post-31900","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-onet-pl","9":"tag-tvn","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=31900"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31900\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/31901"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=31900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=31900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=31900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}