{"id":31878,"date":"2009-11-02T16:00:35","date_gmt":"2009-11-02T15:00:35","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/axel-springer-polska-wydaje-ksiazke-o-e-marketingu\/"},"modified":"2009-11-02T16:00:35","modified_gmt":"2009-11-02T15:00:35","slug":"axel-springer-polska-wydaje-ksiazke-o-e-marketingu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/axel-springer-polska-wydaje-ksiazke-o-e-marketingu.html","title":{"rendered":"Axel Springer Polska wydaje ksi\u0105\u017ck\u0119 o e-marketingu"},"content":{"rendered":"<p>Ksi\u0105\u017cka porz\u0105dkuje i systematyzuje wiedz\u0119 na temat efektywnych narz\u0119dzi do prowadzenia i promocji biznesu, a tak\u017ce u\u015bwiadamia czytelnika, jak wykorzysta\u0107 potencja\u0142  internetu.<\/p>\n<p>Autorzy publikacji koncentruj\u0105 si\u0119 na zagadnieniach powi\u0105zanych z marketingiem internetowym i narz\u0119dziach oferowanych przez Google (tzw. search marketing). W ksi\u0105\u017cce  om&oacute;wiono formy reklamy w wyszukiwarkach (linki sponsorowane i pozycjonowanie) oraz sposoby prowadzenia marketingu, kt&oacute;ry jest pomocny i powi\u0105zany z intencj\u0105 u\u017cytkownika. Pokazano tak\u017ce mo\u017cliwo\u015bci pomiaru i optymalizacji dzia\u0142a\u0144 marketingowych w internecie.<\/p>\n<p>Ksi\u0105\u017cka powsta\u0142a dzi\u0119ki wsp&oacute;\u0142pracy zespo\u0142u z firmy MaxRoy.com, specjalizuj\u0105cej si\u0119 w doradztwie i szkoleniach z marketingu internetowego i redakcji magazynu Komputer \u015awiat Ekspert. Do jej powstania przyczynili si\u0119: Tomasz Frontczak, Cezary Lech, Bartosz Berli\u0144ski, Miko\u0142aj Adamczak, Pawe\u0142 Chwalib&oacute;g i Rafa\u0142 Kowalewski. <\/p>\n<p>&#8222;Tw&oacute;j biznes w internecie. Podr\u0119cznik e-marketingu&#8221; zosta\u0142 wydany w nak\u0142adzie ponad 20 tysi\u0119cy egzemplarzy w ramach Biblioteczki Eksperta magazynu &#8222;Komputer \u015awiat Ekspert&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"Nak\u0142adem wydawnictwa Axel Springer Polska ukaza\u0142a si\u0119 ksi\u0105\u017cka &#8222;Tw&oacute;j biznes w internecie. Podr\u0119cznik e-marketingu&#8221;.","protected":false},"author":1,"featured_media":31879,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[126],"class_list":{"0":"post-31878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-ringier-axel-springer","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=31878"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/31879"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=31878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=31878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=31878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}