{"id":31778,"date":"2009-11-04T12:03:12","date_gmt":"2009-11-04T11:03:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ogilvy-interactive-dla-greenpeace\/"},"modified":"2009-11-04T12:03:12","modified_gmt":"2009-11-04T11:03:12","slug":"ogilvy-interactive-dla-greenpeace","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ogilvy-interactive-dla-greenpeace.html","title":{"rendered":"Ogilvy Interactive dla Greenpeace"},"content":{"rendered":"<p>&#8222;Ty Decydujesz&#8221; to akcja mobilizuj\u0105ca polityk&oacute;w do powstrzymania katastrofalnych nast\u0119pstw zmian klimatu. To r&oacute;wnie\u017c nowa przestrze\u0144 dla internaut&oacute;w, kt&oacute;rym le\u017cy na sercu \u017cycie ludzi i zwierz\u0105t zagro\u017conych zmianami klimatu oraz transformacja gospodarcza oparta na czystych technologiach.<\/p>\n<p>G\u0142&oacute;wnym zadaniem zespo\u0142u Ogilvy Interactive by\u0142o stworzenie koncepcji oraz opracowanie mechanizm&oacute;w i zawarto\u015bci strony, kt&oacute;ra optymalnie integrowa\u0142aby wszystkie dzia\u0142ania w ramach kampanii. Na <a rel=\"nofollow noopener\" href=\"http:\/\/tydecydujesz.org\" target=\"_blank\">Tydecydujesz.org<\/a> mo\u017cna obejrze\u0107 filmy wirusowe, powiadomi\u0107 znajomych za pomoc\u0105 kont pocztowych, serwis&oacute;w spo\u0142eczno\u015bciowych, a tak\u017ce pobra\u0107 aplikacj\u0119, kt&oacute;ra pozwoli zbiera\u0107 g\u0142osy na prywatnych stronach. Dodatkowo na stronie prowadzony jest blog przez Roberta Cyglickiego, szefa Greenpeace Polska, na kt&oacute;rym zamieszcza\u0107 b\u0119dzie najciekawsze teksty zwi\u0105zane z przygotowaniami do Kopenhagi.<\/p>\n<p>Kampania promocyjna dla b\u0119dzie prowadzona na szerok\u0105 skal\u0119 na portalu Gazeta.pl oraz intensywnie wspierana dzia\u0142aniami WOM. Filmy wirusowe zamieszczone na stronie Ogilvy Interactive wykona\u0142a we wsp&oacute;\u0142pracy z Tofi Productions.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Ogilvy Interactive opracowa\u0142a i wdro\u017cy\u0142a dla Greenpeace specjalny serwis internetowy Tydecydujesz.org.","protected":false},"author":1,"featured_media":31779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[744],"class_list":{"0":"post-31778","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ogilvy-interactive","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=31778"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/31778\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/31779"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=31778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=31778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=31778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}