{"id":3176,"date":"2012-12-18T15:56:24","date_gmt":"2012-12-18T14:56:24","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-bohaterka-w-swiatecznej-kampanii-beko-wideo\/"},"modified":"2012-12-18T15:56:24","modified_gmt":"2012-12-18T14:56:24","slug":"nowa-bohaterka-w-swiatecznej-kampanii-beko-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-bohaterka-w-swiatecznej-kampanii-beko-wideo.html","title":{"rendered":"Nowa bohaterka w \u015bwi\u0105tecznej kampanii Beko (wideo)"},"content":{"rendered":"<p>Kampania obejmuje dwa spoty o d\u0142ugo\u015bci 30 sekund. Ka\u017cdy z nich b\u0119dzie przedstawia\u0142 dwa z czterech promowanych produkt&oacute;w &#8211; piekarnik (model OIM 25901 X Innovachief), lod&oacute;wk\u0119 (model CN 136241 X), zmywark\u0119 (model DFN 71045) i pralk\u0119 (model WMB 91242 LC).<\/p>\n<p>Kampania ma zasi\u0119g og&oacute;lnopolski. Sk\u0142ada si\u0119 ze spot&oacute;w reklamowych emitowanych w najwi\u0119kszych stacjach telewizyjnych (TVP, Polsat, TVN, TVP Info oraz ich stacje tematyczne, ATMedia, Discovery&amp;Animal Channel) oraz w kinie. Spoty b\u0119d\u0105 wspierane viralem w internecie. Kampania potrwa do 4 lutego 2013 roku.<\/p>\n<p>Za kreacj\u0119 odpowiada agencja TBWA (Turcja), za realizacj\u0119 dom mediowy OMD Media Direction.<\/p>\n","protected":false},"excerpt":{"rendered":"25 grudnia Beko rozpoczyna \u015bwi\u0105teczn\u0105 kampani\u0119 reklamow\u0105. Spot kontynuuje seri\u0119 rodzinnych filmik&oacute;w z ma\u0142ym bohaterem, do kt&oacute;rego do\u0142\u0105cza dziewczynka.","protected":false},"author":1,"featured_media":3177,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[677,678,303],"class_list":{"0":"post-3176","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-beko","9":"tag-omd-media-direction","10":"tag-tbwa","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3176"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3176\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3177"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}